As a company, you must recognize the significance of SEO. If you don't, you'll either need to recruit someone who does or learn quickly. If you don't use SEO in your business, you won't get very far in today's market. If you've heard of local SEO, you're probably wondering how it differs from other forms, and you're not alone. So, let's take a look at what local SEO is and why it's crucial for your company.

What Is Local SEO?

Local SEO is a subset of conventional SEO, which you may be familiar with. This form is for determining the visibility of your business based on a location search. When you participate in local SEO, you will ensure that your company is found online when someone searches for the location where you are located. Simply said, if someone searches for a business in your neighborhood that delivers the services you give, local SEO will ensure that the searcher finds you.

Local SEO will look for things like geo qualifiers as well as certain phrases in the phrase searched. This will comprise data such as zip codes, states, and cities, among other things. Local SEO may also ensure that your business appears high in the SERPs if someone puts in "X businesses near me." Google accomplishes this by utilizing the searcher's location and displaying all businesses that provide the service in that area.

Why Is It Important?

You might be asking why you'd need something like this for your company after reading that. The quick answer is that if your company provides local services, it will help you generate more leads. This is why you should invest in local SEO for your company to drive traffic to your website and, in turn, clients to your door.

If you have a small firm that only works from one location, this is equally significant. You might realize that your business isn't doing as well as you'd like it to without local SEO. You'll also see that the majority of individuals have their phones set to look for local companies rather than anywhere else. They will not locate you if your firm does not present on this page.

According to Forbes, 59 percent of those who had their phones configured to search locally visited the business they discovered. Local SEO will be the way to go if you don't want to miss out on that much business.

Simply put, local SEO will be critical in attracting new clients to your business. You won't be able to expand your client base unless you do this, and you may lose a lot of revenue if you don't.

We hope you found this post on why local SEO is vital to be informative, and that you will consider using it if you haven't previously.

Author's Bio: 

Based in Fort Collins, Colorado, we specialize in web design, website security, eCommerce, SEO Campaigns, and hosting services.