E-Commerce Market

E-commerce, or electronic commerce indeed is an inevitable requirement in today’s age of global business. A sound e-commerce strategy and e-commerce development services are required to make a difference, draw customers and keep them loyal to the brand. Whether a company is in B2B or business to business or B2C or business to customer, service providers could efficiently use predefined and well-strategized processes and custom programming services to deliver business-oriented, unique solutions.

Software development services use the latest web development technologies to build tailored solutions. Furthermore, they are experienced in the successful integration of off-the-shelf apps, such as ZenCart, X-Cart, Magento, VirtueMart, PrestaShop, OXID, CS-Cart and osCommerce.


In order to understand the future of e-commerce, one should look well further the global west. Recently, the internet has become more accessible than ever, even in previously undeserved corners of the globe.

As the web becomes truly worldwide, the e-commerce market and e-commerce solutions development are expanding its reach into increasingly important and new markets. The world is quickly reaching a point in which someone in Bangladesh, for example has access to a lot of the same e-commerce services available to someone who is in New York.

Global e-commerce giants as well as smaller organizations alike have taken notice of the growing relevance and opportunity of non-western markets, and they are moving in to take advantage. Nevertheless, the organizations are finding that what works in London does not necessarily work in Bangkok.

The one thing that is constant all over the world is that consumers expect e-shopping experience or experiences to be catered to their familiarities and local needs. Few would want to use a service not offered in their language, using the currency of the country or presented in accordance to their cultural sensibilities. The e-commerce organizations that would be successful across a range of global markets are those that understand the intricacies of every individual geographical audience they opt to target, and accordingly tailor their offerings.


The e-commerce landscape in the world is changing fast. Driven by the growing availability of the internet all throughout the world, and the ongoing rise in global wealth, global e-commerce is growing really fast. For instance, the worldwide e-commerce sales are expected to reach to $4.479 trillion by 2021. Now, of the ten biggest e-commerce markets worldwide, seven are located in non-English speaking countries. High annual growth rates are expected in India, Russian-speaking countries, Southeast Asia and Latin America. The global e-commerce market, surprisingly is overwhelmingly B2B, with sales account for 84 percent of total sales globally.

As the percentage of non-western e-commerce sales has grown, the market in the US has lost some of it relevance. Still, the US is the second biggest e-commerce market in the world, but its share of global e-commerce sales is rapidly decreasing. By 2020, the country would account for just 16.9 percent of the e-commerce market in the world, down from 22.2 percent back in 2015. This is something that e-commerce enterprises should consider when deciding how much focus they want for the American market.

There’s no shortage of non-western markets offering huge opportunity. China now is the biggest e-commerce market on the planet, and still growing. The most populous country in the world is growing rapidly and with it, its pool of online consumers. In a similar way, the more agrarian regions of India are getting more and more connected as the country’s own middle class grows. Even if the Indian market has experienced a slowdown recently because of government regulation, the emergence of Indian e-commerce must not be ignored. The market growth rate of India could outpace that of China by 2022.

Another emerging e-commerce market that demands attention is Russia. Being the ninth biggest e-commerce market in the world, as well as the number one biggest poo of web users in Europe, Russia still has a lot of room to grow in order to reach its potential. At present, only 2 percent sales in the country are made online, in part because of the widespread concerns on cybersecurity of Russian consumers.

Southeast Asia markets are set to see remarkable growth in the next few years. Accounting for only $5.5 billion in e-commerce sales back in 2015, the region is set to explode to $87.8 billion and more. By far, the biggest of these markets is Indonesia, which is expected to account for $46 billion and more. Also, there is a big potential for growth in Latin America. The current leader in the region is Brazil, but countries like Mexico and Colombia are expected to surpass Brazil in growth in the next few years.


Opportunity abounds in the emerging markets for companies that are willing to venture towards the unknown. Nevertheless, entering a foreign market isn’t an investment to be made haphazardly. E-commerce giant Amazon has had difficulty in moving to some of these markets with the west-centric business history of the company as well as the competition from smaller yet more regionally tuned local rivals. The customers in these markets have shown preference of e-commerce website offered in their own languages and currencies. Moreover, local organizations have pre-established understandings of partnerships and local logistics with local suppliers.

Now is an exciting time for global e-commerce. The greater penetration of the internet all over the world is boosting the quality of life and helping to build a more connected global community. A globally connected e-commerce market means a better opportunity for underserved consumers, as well as massive potential for organizations to establish themselves as the go to for all those consumers.

Author's Bio: 

Ritesh Mehta works as a senior Technical Account Manager in a software development company named TatvaSoft Australia based in Sydney, Melbourne and Brisbane. He specializes in Agile Scrum methodology, Marketing Ops (MRM) application development, SAAS & SOA application development, Offshore & Vendor team management. Also, he is knowledgeable and well-experienced in conducting business analysis, product development, team management and client relationship management.

Ritesh has a strong ability to lead an entire software development team and manage any project from scratch to final completion within the scheduled time and budget. And of course, his good rapport with clients makes him a trusted technical advisor and IT solution partner.