As in any marketing strategy, simply using a promotional product will not guarantee you a favorable outcome. If you want to design your promotional pens so that you are able to penetrate the market and get noticed, you must design them in a way that makes you unique. The best marketing techniques will not work unless you can stand out in a crowd. The process of advertising and marketing from the act of designing the pen to its distribution might not work for you unless you effectively use resources you have well.

There are certain factors that you must consider when designing a promotional pen that will make the marketing techniques you put into use very effective. It is important to be very creative when designing a promotional pen. The art work should be flawless and the imprint of the logo should also be just right. The name and the address of the business should also be done correctly and should not be too big. The printing on the pen should thus be short and compressed so that the required outcome is achieved. Not going over the top with undesired information would help.

It is very important to single out a vendor that you can work with often as this will help you reduce the time you waste looking for another one every time you want to design your promotional pen. It is also important to create the correct impression with your promotional pens. As such you will need a vendor who knows what they are doing during the design stage of your promotional pen.

For your pen to be used successfully for marketing, it is important that you come up with a strategy for identifying your target market so that when you design the pen, you have them in mind. It is easy to hand out pens for promotional purposes at any time. What is important however is to consider the places where you will be handing them out. If you will be doing the distribution at events, it is worthwhile to consider how the turnout will be. For promotional pens to be effective in marketing, they must be distributed in strategic places where people can easily find them and pick them for use.

Another important aspect of marketing when using promotional pens is their functionality. If the pen that you use for your promotions is not useful, it will serve no purpose to those it is distributed to. The pen must be practicable for people to want to use it and it is through its use that your company will gain exposure. You must get the best deal from promotional vendors and that deal must be qualitative. You must give your recipients a pen that they will want and need. Whatever pens you choose must very effectively project your business in a positive manner for your marketing techniques to work.

Overall your intention should not just be to distribute the pens. Your intention should be to get recipients to become your customers. If they are already customers, your intention should be to have them stay that way because repeat customers will always very effectively help in brining in new ones especially through word of mouth. With this in mind, you need to find a technique that will help you do a following up of the people you gift the pens with and get them to become regular clients to your company. If you can find a way to contact and do a following up of the recipients', it will have a huge impact on their deciding to become your clients.

Author's Bio: 

You can create your own Promotional Pens, with your own company logo, name, and information. DiscountPens offers a wide variety of stylish Pens to choose from, sure to fit any style or budget.