All types of businesses are going under by the dozen daily in this troublesome economy, but there are many free or lower cost marketing ideas for small business that can help in their fight for survival and profit. Little retail units may continue to fail as shops such as Wal-Mart and Target continue to battle it out for market domination by offering ridiculously low prices on everything from clothing to electronics to food.

When small businesses fall prey to this insurmountable competition, people lose their livelihoods and communities lose precious resources. So how is a small business to stay afloat in these difficult times?

Offer Something Unique

If you are a bricks and mortar business, you've got a battle on your hands, particularly if you offer anything that the giant chains offer. You've got to become unique, a pro in what you do, and offer the best customer service possible, then market that fact.

Those are three of the things these gigantic box stores don't offer: uniqueness, expertise and customer service.

Personally I mostly try and shop at small local businesses, because they're the spine of a community and they're often more well informed and useful than large stores, where you are lucky if you can get any help at all!

Get a Website

Google is doing everything to prompt small local businesses to get a website. If you’ve a highly specialised business your website can right away become number one when someone searches for Your City and your specialist service. Just this straightforward low cost marketing solution can bring in loads of new shoppers and is one of top marketing ideas for small business.

For a small fee you can be listed in local directories, your local Chamber of Commerce and on Angie's list, which will sum up to more visibility and less cost than any pricey magazine or weekly newspaper ad, and don't forget the ever-growing mobile web access.

Most of the small business owners have the misunderstanding that it's very tricky and high-priced to start and maintain a website. But that isn't true. Cheap construction and maintenance of web site has itself become a small scale industry.

It's a necessity for small business owners to have sites with the description of the product they're offering, their specialization, their location address, contact numbers, hours of operation and an e-mail address.

Besides this, a successful use of affiliate advertising on certain sites and income-generating Google Adwords can turn out to be a bonus for the success of your small business.

Build a Subscribers List

A small business site controller can build a mailing list by providing an opt-in box on the website and offering a free service, product or updates in exchange for the name and email address of potential clients. In this way a subscribers list can be built that you can market to repeatedly by email, offering products, services, specials and discounts. This creates the potential for longer term profits from the customers, who if treated well can become very loyal and offer you repeat business.

It is kind of hard for online businesses to market their products effectively. There's tough competition out there and so they must use assorted web marketing ideas for small business and SEO techniques, especially to build a sizeable and responsive customers list.

The approval of a website by the major search engines depends on a number of things: the website's age, the number of backlinks the site has, the worth and relevancy of its content and the consistency in updating the internet site.

A business website must provide wonderful client service, helpful info and market itself as a unique brand like every other small high street business. All of these marketing ideas for small business are nothing except attraction selling or inspirational marketing. If done correctly marketing online can prove a very beneficial and profitable addition to any small business.

Author's Bio: 

Merv Stevens works in Internet and Network Marketing. For tips,advice and help to find the best marketing ideas for small business, go to his website: Act now and discover how to earn 100% commissions online by using a simple 3-step process that anyone can do... and it takes only a few minutes a day.