Odoo ERP system for advertising agencies is the one-stop destination that will offer you an entire solutions to your media and advertising business. It will assist what you are promoting convey extra income together with high-tech operational effectivity. It is a supreme package deal of all crucial necessities that your media and ad business would think of! Track progress, predict future needs, store data, and do much more with this ingenious ERP software!

A Quick Round-up Of Automotive Industry Challenges

Targeting potential clients

Driving engagement amongst clients

Changing privacy rules

Fake site visitors

Media & Advertising Industry Challenges Explained

Reach the target audience

The reality remains the same that media and advertising should reach the suitable viewers at right time. But the advertising and media companies are dealing with lots of technical challenges in reaching the customers. Today, brands are reshaping their targets and might help get advanced audience funnel technology. But, companies should pay keen consideration to monitoring adjustments where users can ignore advertising.

Setting appropriate funds

It is among the major challenges the business would face within the coming years. No doubt, budget is a serious concern for the advertising and ad space of all-sized firms. It is a dire need for businesses to set a correct budget in order that they will run campaigns on numerous social media platforms together with Google Ads, Instagram, LinkedIn, and more. Since organizations get monetized via ads so as to reach clients, the budget should be value it.


Scalability is another media and advertising challenge that the media & ad brands are dealing with and for that, they should run online campaigns that might be apt for their organization.

For advertising businesses, the most important issue is to create campaigns which are scalable sufficient to develop their companies. Experts advocate that the landing pages would be the most key platform for their conversion. Also, it is more difficult for them to know which city would suit the perfect for each campaign to run.

Competitive market

The online media sector is competitive and this makes it very difficult for companies to achieve potential audiences in an acceptable method. There are various companies which can be coming into into the internet advertising house and therefore it’s positive that the competitors available in the market might be more every passing year.

Following a specific advertising channel

Following specific advertising, a single channel is one of the few challenges within the media business. It is because there was a latest outage faced by the most popular social media platforms similar to Facebook, Instagram, and WhatsApp. Hence specialists consider that having just one marketing channel and relying on that might be positively the incorrect transfer. It is quite vital to have different marketing channels to advertise your brand.

How Odoo Will Solve Above Mentioned Challenges?

End-to-end function administration

The biggest feature of an ERP system for advertising agencies is that it helps manage the entire operations from a single system.

Odoo management software manage all processes together with content accounting and way more. It helps organizations to have a unified view of their enterprise operations and monitor the agile in addition to automation capabilities whereas optimizing and decreasing the entire manpower of the enterprise.

Advertising administration

No doubt that commercials are the actual income drivers for any media & advert company. But it’s a proven fact that promoting is a fancy and quick course of particularly once we speak in regards to the digital age.

There are numerous issues to think about similar to advert inventories, invoice and payments administration, ad spots, broadcasting, and so on.

With Odoo ERP system for advertising agencies, your presence can get all of the wanted data of your advert prospects whereas permitting them to get the real-time status of the promoting gross sales together with monitoring the revenues and managing insertion orders.

Also Read - Top Tips for a Successful Odoo ERP Demo


Odoo provides all the mandatory options of CRM that an environment friendly ERP software program ought to have. It helps media and advert firms with all of the required details about potential prospects, account particulars, and extra essential real-time information via a single platform and in a real-time view.

The software program additionally addresses numerous functionalities similar to buyer engagement, buyer advertising, and subscription renewal administration which helps preserve prospects absolutely glad.

Precise worker administration

Human resource is essentially the most important element of the media and entertainment enterprise and efficient ERP system for advertising agencies like Odoo will assist you to store employee records, attendance data, in addition to, timesheets in a single system.

The administration software may also assist your digital marketing business in managing the expenses of the employees. With the help of this software, a marketing agency can also concentrate on growing employee self-service portals that will have leave and journey approval techniques together with some data centers.

Easy accounting & finance

Accounting and finance are some of the core features of any business. Odoo for advertising and media businesses will get a plethora of benefits for accounting and finance management.

The accounting and finance feature of the ERP system will handle everything from accounts receivable and payable cash flow administration to the general ledger, resource administration, multi-currency administration together with assisting in developing customizable reports and generating standard reports.

Author's Bio: 

Business solution-centric Odoo Consultant and IT professional with about 11+ years of experience spanning Odoo delivery, Sales, pre-sales, Odoo product development, Odoo business consulting, outsourcing & ADM services in leadership positions.

• Has headed Practices for Enterprise Solutions ( SAP, Baan & Odoo )

• Experience across domains likeSales and Marketing, Logistics, Manufacturing, Retail, Chemical, Automotive maped to Odoo

• Extensive experience in large program delivery & business process transformation consulting (Odoo Consultant) for multiple programs

• Demonstrated experience in designing new product & service offerings and executing global Go-To-Market strategies for new offerings for new market penetration

• Proven leadership skills with balanced focus on people, processes & technology

• Pioneered the use of ERP systems in various Processing Industry

• Worked as Process Heads of Marketing, Sales, Purchase, HR, ERP Project deliveries and also worked as Business Heads for many companies like IBM, JKT, Denave India, FCS and presently at Apagen