In today's world, almost everyone is aware of online shopping including buying groceries online. The online grocery sector is seeing increasing focus and investments. It started in the 1990s, during the fever and people were just beginning to use online shopping sites. Grocery being an everyday need and one of the largest retail sectors, it was an area of particular focus. It offered potential benefits for regular and also for high spending customers. It also marketed the benefit of shopping from the convenience of the home to those who were not particularly happy with running to stores or had to squeeze in time to go shopping for groceries.

There were hybrid models, where the brick-and-mortar store also offered the convenience of online purchase. Some companies partnered with delivery businesses to deliver groceries from supermarkets to the customer's homes. In 2017, when it seemed Amazon was going to take over Whole Foods, It sparked speculation that it would dominate offline and online grocery sales. Other big companies and supermarkets jumped into the fray and the trend was set to move ahead.

With Covid-19 hitting the world hard, online shopping has picked up pace in all sectors, including grocery. Customers who were once content with or had to go to local grocery stores started using apps and online shopping portals to get the groceries door delivered. Online shopping for groceries has become necessary for both customers and retailers.

Online grocery shopping offers many advantages.

  • Convenience: This is perhaps the most important factor influencing online shopping. To be able to browse the store online at any time, even if it's midnight, at any place, placing orders and getting items delivered is extremely convenient. The orders can be tracked, even canceled for any reason within a time limit, the same items reordered, saved for later, etc. giving online shopping an edge over traditional shopping.
  • Budgeted purchases: Prices, discounts, offers, etc are displayed against all items in the online store. A complete breakup of taxes, coupon discounts etc is given when the purchase is to be completed which can help the customer add or remove items as per budget. Different brands offering different discounts can be compared and buying decisions taken as needed.
  • Avoiding queues: From searching for parking space, waiting in a queue and picking up the purchases to loading them in a vehicle parked at some distance can be challenging to many, especially the elderly. Online shopping for groceries can help avoid all these to get the purchases delivered at home.
  • Helping others: Especially for the elderly, who may not be able to either go to local stores or buy online, family members or known people can order on their behalf and get groceries delivered to their home address.

While changing times have helped increase the sales and revenue for companies, a dedicated online grocery delivery app development partner can help. They can develop strategy for software development, marketing, delivery and payments in place to further increase sales and also give more convenience and options to the customers.

  1. Control over e-commerce experience: Online platforms offer a unique platform for all customers to view the store. Offering a unique flexible experience, with ease of viewing, buying groceries plays a very important part in increasing sales and revenue while retaining the customers as well.
  2. Costs: Costs can be reduced by improving efficiency in purchases, and streamlining delivery. Costs can also be reduced and revenue increased by digital marketing and digital third-party advertisements.
  3. Increasing the connection with customers: Loyalty programs can be run to connect with the customers.
  4. Pricing policies: By setting price policies that best suit the online store.
  5. Fulfillment options: A part of the online sales strategy is to create flexible fulfillment options to increase efficiency and order capacity. It can include geolocation to capture customer location, order picking, and real-time communication with the customer
  6. Advertisement revenue: By advertising for third-party vendors, not competitors, costs can be offset without additional resources.
  7. Data: Customer data and relationships are the focal points for all online businesses. Data analytics can help generate information about the most ordered items, locations where most orders come from etc. Data can be used to reach out to consumers with special deals on specific dates, give out information on discount options during holidays, etc.
  8. Targeted digital marketing: Using data and analytics online stores can market to target specific customers for specific goods. With smartphones, marketing can be done via Whatsapp, SMS etc. and other social media sites. These can help create brand awareness leading to customer retention online.
  9. Information about online sales: Walkin customers can be guided and encouraged to use of online sales app or websites to order and receive goods at their doorstep.
  10. Word-of-mouth advertisement: They are one of the best types of ato offer authenticity to the new customer about the brand and the products it sells. Campaigns can be run to ask current members or customers to guide others to the app or online shopping while offering both the old and new customer discounts etc.


Online selling is here to stay. By using social media marketing techniques, timely deliveries with fresh goods supply, online grocery stores or online grocery retailers can stand to gain a lot. It will be some time before online stores replace offline stores, but with customers now more willing to buy online, online grocery stores can and are making the most of technological and mindset changes.

Author's Bio: 

This article is written by Kaushal Shah and it highlights the strategies to succeed in online grocery business.