Based on experience, we will point out the 10 steps for launching the application to the market in order to achieve a good positioning in the markets and monetize your mobile asset.

BEFORE LAUNCH
Choice of name
We recommend that you should create an app using app builder, the main keyword of the service or product and that it is easy to use. You can bet on a more descriptive name (accessible to download but difficult to differentiate from the competition) or more creative (with more hook, but that can make natural positioning difficult). Also, it is important that you take into account the legal aspect of the patent and the possible international scope of the app.

Keyword selection
The keywords are keywords that allow your application to appear in search results on the App Store. Lean on tools like Google Trends, Sensor Tower, and KW Finder to fill in the available characters that best describe your product.

Publication of the app in category
If creating an app using app maker you must choos a category. The category also determines the positioning of your app because visibility will be more difficult in some than others: the more competitive the category, the more downloads you will need to stand out. At the same time, you need to choose the category that best describes your application so that it is consistent and easy to find.

Differential description of the app
Clearly detail the axes of communication and strategically describe what makes your app unique or singular. Both the short description of Google Play (80 characters) and the normal description (4000 characters) or any promotional message that you spread must have a clear and forceful communication so that they are aligned in the same direction and can be reinforced through an organic positioning.

Brand image attraction
The icon of an app is the first thing the user sees and what motivates them to download it, so it is very important that it is attractive and representative of its style, functions and objectives. From this icon, trace the entire identity of the app, including the graphic line of its menus and the screenshots that you will upload to the markets to show the most attractive and unique aspects.

DURING THE LAUNCH
Synchronization of downloads
It is key that in the instances after the app is published, it obtains the highest number of downloads. The peaks and high installation radii are interpreted by both Google Play and the App Store as a positive sign of the quality and usefulness of the application, so it will considerably improve your ASO positioning from the beginning.

Connection with influencers and partners
One of the first dissemination channels that you should take into account when launching the application to the market is the one with the greatest reputation and influence among digital users: influencers and potential prescribers of your app on the internet. Having the support and favorable opinion of professionals in the sector, bloggers, active users, recognized figures in social networks and other brands or companies allied to yours will give a very valuable boost to your proposal.

AFTER LAUNCH
Comprehensive communication and journalistic vision
Depending on the potential and uniqueness of your app, value the convenience of preparing a good press kit or publicity to disseminate to the specialized and even general media; always bearing in mind that journalists must be provided with relevant and newsworthy information about the current situation of the mobile ecosystem beyond your commercial purposes.

Viralization in Social Media
Social networks are the public square of the 21st century and if you know how to take advantage of them you will be able to squeeze their reach to reach the eyes of thousands of followers. On the one hand, you can promote your app from its own profile on networks (in case you have decided to open your own broadcast network) or from your brand's; but on the other hand, you can activate various social elements from the same app, such as the possibility of sharing certain elements (photos, news, activities, locations). Also, you can use other channels such as Landing Pages, blogging articles or Email Marketing campaigns and include social share buttons in them to boost the viralization of your proposal.

Investment in paid and conventional advertising
The launch of the application to the market must include a media plan to determine the most profitable way to invest in advertising, depending on the characteristics, budget and target of your project. Think about whether your app is aimed at a very specific and easy-to-segment audience or points to a more general profile and evaluate whether the most effective thing is to promote campaigns on social networks such as Facebook, YouTube or Instagram, in conventional or specialized media, or to promote your mobile project in Google Adwords and in paid advertising in other more traditional channels.

If you manage to comply with these 10 steps for a correct launch of the application to the market, once you reach the top, rather than lie down to rest, you should do a good measurement of results to select the most effective actions, optimize efforts, reduce costs that are not give good answers and delve into techniques that leverage conversion . In addition, anticipating improvements or updates that are likely to be promoted will help you continue to capture the user's attention!

Author's Bio: 

Hi, I'm a marketing expert and passionate about spreading my knowledge to others to help them on their way to success.