Startups That Became the World's Largest Tech Giant via Ruby on Rails

Ruby on Rails is an established, battle-tested technology that served as an excellent framework for software developers. But what remains a wonder is the secret behind the success of Rails. However, there is one good reason. Ever since its appearance on the tech scene, it's been part of projects launched by several companies. These companies have later become some of the fastest-growing and largest startups we've ever seen. Most startups have embarked on rails. Companies based with dedicated ROR developers have remarkable success stories to tell.

Why startups pick Ruby on Rails

There are several reasons as to why Ruby on Rails has become such a critical technology. It has primarily been crucial for most startups that want to transform their business ideas into applications and saleable products quickly.

The following features make ROR incredibly successful among startups:

Quality - Tools implemented within ROR offer comprehensive testing such as expectation syntax, test benchmarking, and mocking. Ruby on Rails also encourages test-driven development (TDD), and behavior-driven development (BDD) approaches. Clients want quality, and ROR can provide that.

Efficiency – Rails includes many tools, plugins, and modules. They allow developers to save plenty of time and avoid writing boilerplate code. Rails teams build applications 30 to 40% faster than units with a different technology stack.

Scalability – It becomes easy to scale up applications built with ROR to match the continually evolving business need or unpredictable events.

Moreover, if you're creating a product for a large user base, Rails helps to ensure that once it kicks off, it can cope with all the visitors.

Security - ROR is secure. Security features are already built-in, and Ruby on Rails is safe by default. However, relying on in-built features is not advisable, and Goji Labs knows this. We work with clients to build iron-clad applications.

Furthermore, current ROR versions have several built-in mechanisms to stop hackers, and the Rails community actively works to identify and patch new vulnerabilities as they come along.

Cost-effectiveness – Rail is an open-source framework distributed under the MIT license, so you don't need to spend any money on the structure. ROR gets surrounded by an ecosystem of fantastic free tools. The tools speed up the development process and let your team focus on what matters most – the value your product brings to end-users.

Bang for the Buck - Ruby on Rails is an open-source framework distributed under the MIT license, meaning you don't have to spend loads of money on the structure itself. Gems allow the addition of features without developing them from nothing. You can find charms for almost any purpose and download them for little to no cost.

With the understanding of why most startups are choosing Ruby on Rails as part of their stack, below are startups that became successful using Rails.


Ruby on rails developers supported the massive growth of this hospitality platform. Rails ensured its flexibility and scalability. It also facilitated rapid development to make room for new functionalities Airbnb added throughout its expansion. The expansion is still going on.


We can't oppose that Twitter has had a massive impact on how we consume and share content online. Tweeting short messages has become a must for a public figure. Moreover, Twitter became an essential communication platform for communities ranging from developers to academics.

Twitter got developed with Ruby, ROR, and jQuery together with Webpack JS. The robust Rails framework helped Twitter to create and launch their product in a short time-frame. Later on, Twitter used Scala to revamp its operations. However, ROR still makes up an instrumental part of their backend. is a global social networking site. allows users to create profiles and send questions to one other. It's one of the largest Ruby-based platforms on the market. The flexibility and scalability of Rails helped the creators of take their platform to the next level and support their rapidly-growing user base.


GitHub was of late acquired by Microsoft in one of the most spectacular exits. GitHub is a platform for the community of ROR developers who appreciate the value of open-source software. Rails have played an indispensable role in the development of GitHub. The platform's code fountain got built on Ruby on Rails. The success of GitHub proves that Rails can support the fastest-growing ventures with massive user bases.


Shopify is a complex web application that allows users to build their online stores and enjoy plenty of customization options. It is not a surprise that the platform got developed on Ruby on Rails. Shopify supports a user base of over 500,000 businesses. It delivers excellent functionalities and continually adds new features to its platform.


The creator of Ruby on Rails, David Heinemeier Hansson, developed the framework. He designed it while building a web application which later got released as Basecamp. Basecamp is a project management tool used by over 2 million people. Its usage is still growing. We can always find Rails at the core of the company. Most ROR innovations started as experiments inside Basecamp.


Groupon is yet another startup that built its digital product with Ruby on Rails. It is a global e-commerce market. The platform connects customers to local companies to bring them incredible deals and promotions. The original version of Groupon was based entirely on Rails.


Couchsurfing built a platform that allows people to host one another as they travel the world. The main aim was to create a community for global travelers; the service became very popular and now hosts a considerable user base. Ruby on Rails is a framework that supports the platform's backend.


It is evident and convincing that Ruby on Rails as the ability to provide startups with a robust foundation for growth. You should not as well be left out with your startup. You can hire the best Ruby on rails Experts with the best experience. The experts will assist in delivering ROR projects to help you as the founder develop scalable products.

Author's Bio: 

I am Kuldeep Kundal, CMO at, a trademark of Cyber Infrastructure (P) Limited (CIS), India. Being inquisitive, I love to share my views on technology trends and management strategies. Since your website also holds the same interest in sharing knowledge on diverse fields, I would be highly obliged if you can publish my blogs on your website.