Effective lead generation ideas are necessary for a successful and growing business. Getting a regular supply of leads is easy. But if you want a constant supply of highly qualified leads then that is a different matter. If you are on the lookout for highly qualified leads, I am going to outline one or two good lead generation ideas that you can use to get highly qualified leads to your business.

Complimentary referrals are a way to start, and this may also be used if you are selling online. Depending on your market this method can be a fast way to generate top quality sales leads. If you are selling business to business (B2B), then all you have to do is become friendly with other representatives in similar (not competing) firms.

For instance if you sell health-related products, such as vitamins, slimming powders etc. You could make a plan to get to know the reps that go into gymnasiums to sell equipment.

Advertising swaps online are a great idea and these swaps will be with companies that are complimentary to your own business (not rivals). You place one of their banners on your website and they do the same for you.

Find firms with internet sites that have high page ranks because they get the most traffic. If you are not quite up there in the rankings yet you will have to set your sights a little lower.

Also see if you can send an email to their of database subscribers. All you have got to do is compose an effective email advertisement. It should not take you very long to do and it may bring you excellent results.

Also check to confirm whether these higher ranked companies have affiliate marketing programmes. That way you could also earn some commissions, although this will not help you in marketing your business.

Getting On The Phone

Everyone hates cold calling, but it's a way to start if you've initially got no other ideas. It's better than sitting around feeling miserable for yourself.

At the very least you will get your company name into a few ears! Get into the practice of making about twelve cold calls a day, that is about 60 a week. In this way you can potentially generate some interest in your business.

Trade Shows

Another one of the better lead generation ideas are trade shows. This is one more way of creating sales leads but the events you select must be highly applicable to your business.

You'll have to have special advertising produced and perhaps employ somebody else to help. There also are flight / travel and hotel expenses to consider. But trade shows can often result in poor sales as they're rarely attended by the people who make the choices inside a corporation.

Online Strategies

An opt-in box on a website is one of the best ways to drum up sales leads. But you have to get traffic to your website for anybody to understand you exist, and that's pretty complex these days.

One of the ways you can get traffic to your website by carrying out extensive keyword analysis, using long-tail key-phrases (which are terms that the majority of people use to search for things). Choosing the right keyword phrases that people are using when they are looking for something to purchase is one of the best lead generation ideas. This strategy together with other search engine optimisation (SEO) tactics can get your website a high-ranking on Google and other search engines.

In order for you to generate good qualified leads from a site it's got to be on the front page of Google when someone puts in a search. If you aren't on page 1, the majority will disregard your site and it actually doesn't matter how well designed it is or how much you spent on it, it's just a fact.

There are many other lead generation ideas out online but in the final analysis what you actually need is a good system for generating leads and that's a reliable system that loads of folk use successfully every day. There are many systems you can use in your lead generation efforts but finding the right one can mean the difference between failure and outright success in your business.

Author's Bio: 

Merv Stevens works in Internet and Network Marketing. For tips and advice and to learn more about effective lead generation ideas go to his blog: Wealth Success Ventures. Act now and discover how to earn 100% commissions online by using a simple 3-step process that anyone can do... and it takes only a few minutes a day.