Social media platforms generate excitement, drive business, and serve small businesses as low-cost / no-cost marketing tools. Small business owners need to understand how these tools strategically serve and support small businesses first, so that they can better implement social media strategies to sell products and / or services.

Social media, in a nutshell, serves users and marketing organizations in three ways:

1. communication
Marketing is about building relationships: relationships start with communication. New web tools like blogging, microblogging (Twitter), social media (Facebook, LinkedIn, Ning), podcasting (BlogTalkRadio), video distribution (YouTube), event coordination tools (Meetup), photo sharing wikis (Wikipedia) ( Flickr, Photobucket) and product review sites ( allow small businesses to communicate, educate, and share information directly with their current and potential customers.

Content in the form of blog posts, audio, video, comparison / review sites, tweets, and social media messages helps to share information in a less formal way that develops the knowledge, likes, and trust factors that influence the shot. of decisions. Content is no longer just text. Small businesses can use audio or visual content to "show me" and "tell me" to make communications more interactive.

The direct communication distinction of social media serves and supports small businesses by attracting people who want to directly attract you and making direct communication possible. Social media makes communication a conversation so that small business owners can share, receive feedback, and connect on equal terms with their target markets.

2. Collaboration
When small businesses empower their target consumers, they feel powerful. When your target market feels powerful, it trusts you, buys from you, and stays with you. Collaboration on social networks transforms consumers into "prosumers". In an era of social media prosumers, it is people (not companies) who make, shape, or break purchasing patterns.

Small businesses can ignite the collaboration for marketing by creating their own communities and / or joining communities. In doing so, they can listen and connect with their target customers and create a free forum to unite their market. Collaboration = Marketing acceleration.

Social media collaboration tools like review sites, video sharing sites, blogs, wikis, and more allow self-service users to collaborate and potentially serve as endorsers for their small business. Social media works as a marketing tool because people are more likely to trust their peers than companies.

The power of mass collaboration serves and supports small business owners in a different way. Leveraging / creating valuable collaboration options can bring people together to share ideas, exchange information and help each other, and support relationship growth. Eliminating the "company / customer" disconnect can break elitism and increase the mental power of marketing.

Author's Bio: 

Social media platforms generate excitement, drive business, and serve small businesses as low-cost / no-cost marketing tools.