Social Media Marketing Hacks – Get the Most ROI from Social Media Ads

Some marketers will swear that Social Media ad campaigns are dead and no longer worth your time or investment. These rumors are wrong. Dead wrong. Social Media is expected to generate $4 billion in revenue this year from advertising alone. Obviously people are getting results if they’re spending this much on ads. Besides, the custom software development Houston spends 40 minutes per day on the mega platform. Why wouldn’t you want to market to such a huge audience? Especially when you can customize your ad to specific audiences. The answer is you do. In fact, that’s exactly why you are here reading this blog in the first place, right? When is the right time to optimize your Social Media ads? So you started your new ad campaign more than two days ago, but nothing. No results. Not a single conversion. You don’t understand why you’re not seeing results. You optimize your ad. But – did you optimize your ad at the right time? Don’t panic. All too often page managers get into a tizzy about not seeing immediate results and can turn off an ad campaign prematurely. Falling into a typical pattern of ineffective Social Media ad management – managers will often use stats to optimize their ad that are insignificant because the total reach is still too small to analyze. Keep in mind that you need to reach at least around 1,000 or more people before you have enough data to analyze. Once your ad has seen a significant number of users, then it’s time to analyze your stats to optimize your ad. “All too often page managers get into a tizzy about not seeing immediate results and can turn off an ad campaign prematurely.” How often to publish Social Media adsr One thing to keep in mind when deciding how often to publish your ads is that reach doesn’t mean that a user actually saw your ad. Rather, it simply means that your ad appeared while they were on that website. So how do you make sure your ad gets noticed? Use the rule of three. Psychologists say that people need to see something at least three times before they will remember it. Use this method with your Social Media ad strategy and show your ad to users at least three times. This can be slippery ground because you don’t want to burn out your audience by showing your ad too many times. Depending on whether your ad displays on newsfeed or right column will determine the proper publishing frequency for your ad. If it’s a newsfeed ad, aim for a minimum of three times and a maximum of ten times. If it’s a sidebar ad, somewhere between a minimum of 10 times and a maximum of 40 times is a good starting point. How to optimize for best possible ROI? By looking from the end of the conversion process, you can optimize more effectively and make changes that will likely have a greater impact. When you optimize only according to click-through rates and reach, you are taking an educated guess that could lead to more guessing as you go. Analyze the metrics at the end of your conversion cycle to optimize your ads effectively based on data from your past conversions. Learn more about analyzing metrics to determine ROI in our previous article, Measuring Social Media Marketing ROI: The Elephant in the Room. If your ad is to promote Social Media email signups, review the cost per registration and total number of registrations. If you want to run an ad to increase post engagement, look at your cost per engagement from the past. Or, if your ad is to promote product sales, evaluate the total number of sales and cost per sale. A tool is only as good as the person using it. Take your ios app development marketing strategy to the next level with the actual implementation of these strategies to get the most out of your Social Media ad investment. We also have an excellent article on getting the most from your LinkedIn ad campaign – a must-read for anyone running or thinking about running ads on the platform.