Social media, internet-based websites like Twitter and Facebook, are a relatively new phenomenon that has taken over the social life of many in a similar way to email taking over the art of letter writing and communicating. It has become the primary method many people use to keep in touch with family, school friends, and coworkers, both over long distances and when they cannot meet in person. For some, fortunately relatively few compared to the numbers involved, it has become the only form of social engagement in which they participate and has replaced television as the number one occupation for nights spent alone at home. For others, it is a distraction from the pressures of everyday life, a form of journal detailing their feelings and actions, or, again in relatively small numbers, a means of creating a different and better personality and presenting it to the outside world. Social networking sites are generally comprehensive and offer a wide variety of activities that the user can spend their time on, from accepted status updates to the ability to comment, exchange information, write about events, and to some extent without no additional cost. , to play online games, either alone or in competition with others.

The most popular social networking sites tend to be used by both individuals and companies that bring their products and services to a wider audience through business pages, sponsored messages, and direct mail. For individuals, the use of social networking sites is clearly a personal matter, and time is allocated to the various sites according to need and desire. Commercially promoted networking, on the other hand, is a very professional activity that requires a solid knowledge base of both product or service, target audience, and marketing strategies. The two forms of social media, private and commercial, have very few overlapping entities.

The only thing that must be accepted immediately is that social networks, whether in one site or in several, require a great amount of dedication and time. For the private individual simply updating their status is not enough, there is a desire to communicate, a need to keep in touch with others on a Buddy List or on a Timeline, to see what they are up to and often comment on your activities as well as share with even more people. A private individual with a basic timeline connection to a hundred people in approximately the same time zone can expect to receive new updates every few minutes, depending on how active their friends are. For some, the feeling that something might be missing, a message or a relatively important status update results in constant checking of the social network to see what's changed, what's new and add their own point of view, their own activities, events and experiences. mass. The sight of people walking down the street or standing at the doors of stores, traveling by bus or waiting in traffic checking their smartphones is no longer something that arouses interest, it is an integral part of everyday life. People who don't constantly review their chosen social networking site are out of the loop, out of reach, and out of touch.

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The sight of people walking down the street or standing at the doors of stores, traveling by bus or waiting in traffic.