SMS platform: A new marketing tool

Software called SMS platform has revolutionized the marketing world. Marketing professionals always wanted to use texts for advertisement but they were helpless as using mobile for SMS advertising was expensive. This software transformed the thought of SMS marketing into reality. Today you can send as many marketing messages as you need without worrying about cost.

Money matters most and when it comes to advertising a product or service, companies consider spending as an investment. And they expect decent return on their marketing investments. Traditional marketing methods are losing their edge to SMS marketing and this is evident from the revelation that SMS advertising gives more than 60% return on investment.

SMS platform reduces per SMS cost to negligible and makes it possible for companies and individuals to buy bulk SMSs. You could buy more than a million SMSs at a few hundred dollars. For instance you are launching a new service center and you want to inform people residing in your area about the new service center opening in their area. You could simple start a SMS marketing campaign and distribute your contact details to almost all the residents of your area.

The advantage of mobile marketing is that a SMS gets saved in the mobile inbox. It remains in the inbox until it is deleted manually. The user can see text at its convenience and save the SMS for future use. An interesting fact regarding mobile advertising is that mobile users share useful marketing messages with each other. It is expected that more and more companies would use SMS marketing in the coming years.

SMS platform works like a big mobile. You enter text in the software and also feed the targeted mobile numbers. The software has ample space for feeding millions of numbers. Also the software could save the text messages and numbers for future use. Once the setting is made, you could press the send button and the texts would start flashing one by one. After all the messages are sent, the software would generate a sent report mentioning the status of the messages.

Features available on SMS platform include generating report, pause button to stop a mobile marketing campaign, tracking SMSs and saving leads. The pause button provides an opportunity to the companies to assess the usefulness of a SMS advertising campaign. For instance you are sending more than million texts. You stop the campaign after sending 500000 SMSs to see receivers’ response. If you are satisfied with the result, you continue sending rest of the SMSs. In case the results are unsatisfactory, you could review the SMS setting.