Small business owners discover that a mobile presence of their business will cause their profits to increase. This huge market is open and growing by leaps and bounds. Reaching customers or clients on their tablets or their mobile phone is rapidly taking over from older, conventional marketing methods. Small business owners are clear that mobile connections are here to stay. The fact is that the number of mobile device users is so high that it cannot be ignored any longer by your business, whatever your business.

Savvy small business owners are exploring with energy and urgency how they can build wide and deep connections. They want to grow their business by tapping into the new “man’s best friend,” their mobile device.

Even your website is more effective in your marketing efforts if it is mobile compatible. Sites built for desktops and laptops are outdated; today’s needs involve ipads and tablets as well as iphones, androids, and other smart phones. It is also important to ensure that your site “looks as good” on the mobile device as on a desktop or laptop. It needs to be both readable and easily navigated. Your site can be greatly improved if built using a “responsive” design. The layouts and visuals are best when perfectly dressed and look their best for this new mobile ambassador of your small business. The next important item on your list is clarity around the type of goals for your mobile strategy. What exactly are you hoping to achieve, with whom, and by when? I hope you see the need for a well-planned mobile strategy in your overall marketing plan.

Are you planning to build an app? Apps can be expensive; most apps that stand out from the crowd cost a lot of money. With more than 1M apps in the market, competition is high. One quarter of the apps are abandoned after being downloaded never to be seen or used again. Is that the response you want for your new app? There is a plethora of uses and benefits of a good mobile app; tailor the app to meet your specific business needs. For location-based businesses, target local customers and provide interesting special offers to build awareness and engagement. It is crucial to keep getting new referrals. A mobile app is a great vehicle for instant and efficient technical, logistical, and managerial support. It is also a speedy way to introduce new channels of communication and delivery directly from the app. Use this tool effectively to expand your business scope and reach and soon your profits will follow.

Using Text Message Marketing, as a small business owner you can expand your business by reaching customers on the device they have with them all the time, their mobile phone. Break free of the 140-character limit and start sending photos, video, and unlimited text. A huge selling point and benefit of a text message marketing campaign is that you’ll start seeing the results more quickly than many of the other forms of mobile marketing. This method is compatible with all phones, there’s no app to download and you can feel confident knowing your customers received and opened your message. Small business owners can encourage their customers or clients to join. You might use SMS (short) or MMS (multimedia) Message Service to look good and achieve the results you are looking for. An effective mobile presence of any small business will cause your bottom line profits to increase. When you start to explore mobile as an opportunity to create engagement, rapport, and solutions for your customers or your clients, then you are on the right track. Who knew you could cut excess costs and expand your market reach at the same time? Customers or clients who are on the go are more likely to actively engage with brands when they include convenient and useful mobile capabilities. What is your next step in mobile marketing to boost your profits?

Remember – Just Say No to the Status Quo TM

Donna Marie Thompson, PhD

Creating your best profit solutions is my highest priority.

Author's Bio: 

Donna Marie Thompson’s Bio
Donna Marie Thompson, PhD is a Small Business Profitability Expert and Founder of Expert Profit Solutions. She is a two-time best-selling author who has spent most of her career problem solving in international management consulting.

Donna Marie has helped businesses meet their profit targets under challenging circumstances. She was a Director at PricewaterhouseCooper's Consulting, and has worked at Booz Allen, as well as local consulting firms. This wide range of experience in businesses of all sizes uniquely qualifies Donna Marie to guide small businesses to discover their hidden profit potential.

Donna Marie earned a PhD from George Washington University, an MBA from Virginia Polytechnic Institute, a CPA in the state of Maryland, and is a Master Practitioner of the Energy Leadership Index.

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