There is no denying the fact that everyone is heading towards the mobile application development services for reaping quality business returns, and that’s the reason of growing number of applications present out there in the application stores. Analyzing the iOS or Android mobile app development, one can clearly understand the fact that the competition is quite tough, and therefore they need to extend their capabilities so as to deliver highly challenging projects.

However one big variation among the applications that are highly earning and those who are moving hard to obtain a few downloads. Objectives are almost similar, but the dissimilarity lies in the efficiency of the application for the users and its execution process. No matter whether it's an iOS or Android application development company, all it needs is to focus on the User Experience (UX) it is delivering.

This means that what kind of User engagement the application is providing to the users is the factor on which the success of an application depends.
To develop a mobile application which is for the audience, companies need to render a consistent User Interface and User Experience, but there are limited people who are able to understand this term quite differently.
In order to know why User Experience (UX) is the essence of the web design, first, it is needed to know what the term means.

According to Wikipedia, “User experience (UX) involves a person’s attitude, emotions, and behavior about using a particular system, product, or service. User Experience is the emotional and psychological response from a user application.”

1. A Great UX Increases User Engagement:

Those applications that drive an emotional connection with the users will keep them engaged, and this will take them back to the app. The latest upgraded user engagement will attract the users towards the application and will bring new audiences. An exceptional UX certainly enhances the user engagement factor of the application which boosts the connectivity of the applications and messenger apps.
The more consistent experience these applications would provide the more users will share this with others, for example, Angry Birds, a gaming app where players can invite their friends to play the game and complete the scores. People have become keen fans of these type of applications and are also inviting others.

2. UX Plays A Vital Role In The Sales Of An e-commerce Application:

Accurate placement of the Call To Action (CTA) button is one of the main requirement in providing an excellent User Experience, and it must be done on the instinct of the fact that how will be users allowed to make the purchasing decisions that will help iOS and Android application development companies to sell more.
In addition to this, companies have enough convincing methods that can help the users with a consistent browsing experience and therefore helps them to enhance the conversion rates.

3. Supporting Proper In – App Monetization:

Those who might require In-App ads as well as Freemium monetization that can assist them to monetize their application, before developing an application one must explore what all services a user expects and requires from the application. Those who have to target the gaming application can use pay per click (PPC) ad campaign for the products in order to fetch revenues from these clicks.
Similarly, hosting an advertisement for the user must be in a quite indirect way and one must make sure to have a fine understanding of User Experience for better results.

4. No Support Is Required For A Good User Experience:

Another major significance of having an instinctive User Experience is that the users don’t have to make time for understanding the development process. Companies must avoid making the process complex as it will annoy the users and by the time of reaching their required point they will leave the application.

It is necessary to decide the target user base before including more onboarding sessions and for this, companies need to provide an inversive experience for the users.


User Experience (UX) has significantly grown out to be one of the key requirement when it comes to delivering applications for various gadgets as the screen is small yet the users cannot compromise with the quality. Hence, for this iOS and Android application development companies need best application developers to perform the task.

Author's Bio: 

Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on mobile application. He works in a leading android development company with skilled android app developers that has developed innovative mobile applications across various fields such as Finance, Insurance, Health, Entertainment, Productivity, Social Causes, Education and many more and has bagged numerous awards for the same.