Do you want more people to flock and buy from your Shopify store? Then you need to optimize your site to rank better in the search results.
If you are clueless about how to do this, fret not, as all you need to do is follow the best practices in this Shopify SEO guide.
Why is Search Engine Optimization Important for Shopify Store Owners?
About 1.8 billion people shop online. At this rate, e-commerce revenues are expected to hit $4.8 trillion by the year 2021.
So if you want to get a piece of this pie that virtual store owners enjoy, you need to rank high in search engines. With this, you can generate tons of organic traffic to your site.
To do so, you first need to use the Google Search Console to check your site's traffic and performance. From here, you can figure out the best SEO tips that apply to you.
Tip #1: Set up an excellent site structure.
A well-structured data, such as a .com sitemap XML, is vital for Shopify SEO.
You should also take advantage of Shopify's Collection feature. Through this, your customers can enjoy easy online store navigation.
With your category pages, you can group your products according to gender, design, style, offer -- basically any classification you want.
To group every product page, go to Shopify Admin > Collection. Click the Create Collection option and choose Manual or Automated. The manual option is best for small, curated collections, while the automated feature is useful for a huge search volume.
No matter what your choice is, make sure to set a sort order. It's also essential to place your collection in the appropriate Sales Channel section.
Remember to upload an image for your collection before you check its search engine preview. It will also help to add a link to your collection to the navigation menu.
Should you decide to make further changes, all you need to click is the Edit website SEO option.
Tip #2: Write content optimized for search engines.
To improve the content for your Shopify apps, you need to optimize the following areas:
It's best to create useful collection descriptions as they can help improve the user experience.
After all, they help your buyers learn more about your items. At the same time, they can help you attain better search results with a specific keyword.
The same rationale applies to your products. To attract more buyers, your product content should:
- Answer client questions
- Address buyer problems and pain points
- Highlight your product as the best solution
That said, your descriptions should highlight the benefits of your product. More often than not, your clients don't care if the item is made from genuine leather. They're more concerned about fit, comfort, and durability, among many other things.
To improve your content, go to the All Products option and add or edit your descriptions. For best results, make use of bullet points, checklists, and other things that simplify information.
Don't forget to incorporate terms from your keyword research as well!
Tip #3: Don’t Forget Your Page Title Tags, Meta Description, and URL.
You need to work on your page titles and meta descriptions as well. That way, Google doesn't automatically create a piece that doesn't attract buyers.
It will also help if you take a look at your URL structure and improve it, too.
When enhancing such pages, it's best to keep it simple. As always, don't forget to incorporate the product name or keyword in the piece.
Tip #4: Start a Blog.
Optimizing your Shopify store is good, but it's better if you work on all the funnel stages.
Your clients may still be in the awareness or consideration stage, so they are not looking for products outright. They're looking for more information, and this is something your blog could provide.
Through this, you could:
- Answer the common questions about your products
- Compare your products with other items
- Help readers with how-to articles
More than just attracting potential customers, a Shopify blog can help improve your SEO, too.
To start blogging, all you need to do is choose the Blog Posts option. From here, you can start writing a post that includes the best target keywords.
For best results, your entry should be around 1800 to 2000 words long. Make it as fresh as possible, as you don't want your blog to be plagued with duplicate content issues.
As usual, don't forget to improve your meta tags since this can help with your search result rankings.
If you find yourself running out of things to write, don't worry! You can always do topic and keyword research through Google and other search engines.
Tip #5: Build links externally and internally.
Link building is suitable for your Shopify page since it helps drive traffic. It can also help build credibility, which can further help your rankings in Google.
To build links on your Shopify site, you should:
- Write a guest post on related authoritative sites
- Start an affiliate program
- Ask for reviews from bloggers in your niche
More than just building backlinks, internal linking is also recommended for improving SEO. You can do this by merely linking a product page to a related blog article.
Now that you have all the info you need to improve your Shopify SEO, you best get started today!