There are tons of ways to promote your website online. As there are multiple options, it becomes hard to decide which strategy will bring the best results.

As we know, SEO and Google Ads are some of the most valuable tools while running digital marketing campaigns. But selecting one of these two is a bit tricky. Let’s find out which one is better for your business.

What is SEO?

Search Engine Optimization(SEO) is the process of optimizing a website to improve its online presence and visibility on google search results. Sites with high credibility and authority tend to rank higher on the search engines. SEO is one of the major factors for building the authority of the site.

User-friendly websites are favorable for better ranking as they provide a good experience to the user and are also easily crawled by search engines.

When should we use SEO:

Consistent Results: Getting to the first page of SERP takes time and once your website reaches that level, it will be getting sustained traffic every single month and if you keep working on it, you can maintain this position and enjoy organic traffic for a long period of time.

Building Authority Site: By creating highly informative and relevant content you can smartly build your authority’s site.

Negatives of SEO:

In the case of the Google Ads, the price was negative, and in the case of SEO, time is the biggest pain point. SEO involves a lot of work and effort and results take time to show up.

What are Google Ads?

Google Ads is a paid advertising platform owned by Google. Google Ads enable advertisers to position their ads on the Google SERP and other google owned products like YouTube. As it's a paid tool, so there are two ways of paying:

  • When a user clicks on your ad(Cost Per Click)
  • When a user sees your ad(Cost Per Impression)
  • When should we use Google Ads:

    Immediate Results:
    Google Ads provide quick results. Traffic is rapid and it works pretty well with new launches of products and services, affiliate marketing and seasonal promotions, and event or festive-based marketing campaigns.

    Highly Targeted Audience:
    As google ads provide in-depth targeting like age, gender, education, income, marital status of the targeted user. This way you can narrow down and exclude the irrelevant user data.

    Dominating highly rated keywords:
    Ranking on highly searched keywords organically is hard and time-consuming. Google ads enable the advertiser to put their ads on top of the organic results and boost the leads and conversion.

    Negatives of Google Ads:

    Google Ads are priced slightly higher than SEO and social media advertising. Pricing is the only major concern for Google Ads. Overbidding can also result in costly leads.


    Both SEO Adelaide and PPC are good marketing strategy options but it's your choice to use their blend or use them individually according to your business requirement. The best way is through integrating both strategies to get booming results.

    Read More How Long Does It Take Google Ads to Work and How Does It Work?

    Author's Bio: 

    My name is Adler Conway and I work full time as a freelance writer, editor former social worker. I am passionate about writing articles on different topics. I love to write for SEO Services in Adelaide or Web Design Adelaide. I am also a digital marketer, ready to help you to promote your business online.