You have an excellent service to offer, and you want to partner with merchants to help them scale their business. What you have is professional and safe payment processing options to offer them. It will be expedient for them and their customers. So, how can you convince these clients to get you as their partner for credit processing and merchant services?

There are a lot of factors at play that are hindering you from getting as many clients as you want. One of these factors could be you not pitching your services to your clients appropriately. What you need is to learn how to sell them.

If you are not confident about your selling or communication or convincing skills, you will not influence the buying decision of your clients. It seems easy, right?  No, because the landscape for merchant service sales has become competitive. Customers have many options, and if you don’t know how to differentiate yourself from your competitors, you will be just another solution provider.

While it sounds frightening, we can help. In this blog, we are going to share seven tips on how to sell your merchant services. It is designed to make your selling journey simple and very successful.

Tips on Selling Merchant Services

The merchant services market is already crowded. If you don’t know how to sell your services, you will be left behind. Use these essential tips to rack up your clients starting now.

  1. Provide a Total Solution

You need to differentiate the services you are selling to stand out. Present yourself to your clients as a solution provider and not just offer another process to complete their checkout process. A total solution is more enticing because customers are always after one-stop shopping. When you have them in your arsenal, it will definitely be a selling point. Offering them a value for money solution will make them your happy customers.

  1. Position Yourself as a Trusted Advisor

You are here because you want to polish your selling skills, not to be a good advisor. But, guess what? one of the best things you can do to sell your merchant services is not to sell. This means that you should be a customer’s trusted advisor instead of being a salesperson.

The first thing you need to do when selling something is to build trust, and you can only do that is to listen. By listening to your customer’s needs, you are positioning yourself as a consultant that offers ideas and solutions to help them instead of pushing your products.

  1. Always be Available

It may sound obvious, but we still need to point out. You have to be available to your client. Many agents disappear from the scene after the contract is signed. This is bad, and you should not follow this example. As a seller, you are the contact person for the client. Make an effort to touch base with your customers and be that trusted advisor. Always looks for their best interests.

  1. Offer Affordable Choices

Aside from being a total solution, trusted advisor, and being available to your customers, another thing that could help you get more clients for your services is by offering them value for money. Offering your services at a low cost is a sure-fire way to win a customer.

However, being low priced doesn’t mean offering low-quality service. Your company can reduce the cost of investment by offering your services through a Solution as a Service (SaaS) model. This scheme offers lower monthly payments rather than a huge initial cost of investment. It is the best solution to offer your service in the most affordable way.

  1. Be Transparent

Every business value transparency. You have to make your clients feel that they are dealing with a trustworthy and honorable provider. They value transparency, so you need to make sure that your services and everything that’s got to do with your offer is understandable.

You have to make all the transaction fees clear and not buried in the fine print. It is also important to be competitive with your revenue share. By laying all your cards on the table, you will earn their trust to avail of your services.

  1. Provide a Timeline

Time is important for a business. For your client’s time means money. You should prioritize the time of your customer with a straightforward timeline. In this timeline, your client should see the ease and speed of any integrations if needed.


The changes in customer’s shopping behavior due to the pandemic has increased the need for alternative payment options. The era of simple merchant services can no longer cope with this era’s demands if you could offer the perfect solution for merchant services agent program.

By using our tips on how to sell your merchant services, you will have a sticky customer that will not be tempted away by your competitor.

Author's Bio: 

Ikhraaf Qaiser is a blogger and renowned author on many websites. He loves to write about health, lifestyle, and travel.