Keyword Research
Keyword research is considered an important aspect in the search marketing field. Ranking for the right keywords is the main factor for your website. While analysing your markets keyword demand, you not only learn which terms and phrases to target with seo, but also learn more about your customers as a whole.
The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.
Keyword research provides you with specific search data that can help you answer questions like:
What are people searching for?
How many people are searching for it?
In what format do they want that information?

Keyword Research And Analysis
Keyword research is considered as one of the most important aspect, valuable, and high return activities in the search marketing field. keyword research is the first step of analysis that any seo practitioner should work upon in a search engine optimization (seo) project.
It’s an extremely important component in the overall analysis since it is from the keyword research that we determine the optimum keywords to rank for. You really need to study the website wholly which you are optimizing for and its business competitors to get a feel of the industry and get an idea once you complete the keyword research.
You need to understand the audience you will be marketing to and the relevancy of these keywords to that audience. there are also other subtle differences such as whether your business markets to the consumer or to other businesses.

Keyword is the term that searching through search engine.
Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries." If you boil everything on your page — all the images, video, copy, etc.

Why are keywords important?
Keywords are important because they are the linchpin between what people are searching for and the content you are providing to fill that need. Your goal in ranking on search engines is to drive organic traffic to your site from the search engine result pages (SERPs), and the keywords you choose to target (meaning, among other things, the ones you choose to include in your content) will determine what kind of traffic you get.

1- Short tail-
2- Long tail-
3- LSI keyword – LSI (Latent Semantic Indexing) Keywords are thematic keywords that are closely related to your main keyword.

Short-tail keyword
As the name suggested, short-tail keywords are short keywords (surprise!) that are made up of three words or less. Sometimes they are also called the head keyword.
Short-tail keywords have a huge amount of search volume but are also highly competitive.
For the audiences, they use short-tail keywords when they are at the very first step of researching for stuff.
That’s why it’s very difficult to pinpoint the clear search intent for short-tail keywords. They tend to be all around the place.
Let’s look at an example when someone searches for “lemon”. They might be searching for what vitamins are provided by a lemon, or how much calories a lemon has.
High search volume, high competitive rate, broad search intent, low conversion rate; use it as a theme keyword that appears consistently throughout your website.

Long-tail keyword
Long-tail keywords consist of more than 3 words. They are also usually much more specific than short-tail keywords.
They have a much lower search volume compared to a short-tail keyword. But they make it up by being much less competitive.
The most important thing you have to know with a long-tail keyword is you can easily pinpoint the search intent.
Long-tail keywords usually have more clearly defined intent. For example, "best organic dog food for a puppy," or "inexpensive dog walkers Seattle." You'll also find that long-tail keywords have less competition, with room for a smaller site to break in and make their mark on the SERPs.

Low search volume, low competitive rate, specific search intent, high conversion rate; use this for targeted pages especially product page and blog posts.

LSI keywords
LSI (Latent Semantic Indexing) Keywords are thematic keywords that are closely related to your main keyword.
Let’s look at it this way, your main keyword is lemon, its LSI keywords could be lemon tea, organic lemon, lemon nutrition, etc.
In order to get an LSI keyword, you need to first decide on the main keyword.
LSI keywords are useful in a sense where you can create topics to fit a broad theme and target all the smaller branches all based on one root keyword.
In other words, your content will show up for various keywords that users search for. This keyword will work wonderfully for content or blog posts creation.
LSI keyword is a little tricky to get your hands on.

Low search volume, low competitive rate, specific search intent, high conversion rate; boost ranking signal for the main keyword, and good for content creation.

Keyword Density
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase. Many seo experts consider the optimum keyword density to be 1 to 3 percent. Using a keyword more than that could be considered search spam.

Google Sandbox Effect
The Sandbox effect (or sandboxing or Google penalty) is a name given to an observation of the way Google ranks web pages in its index.
Whenever you make new website and make it live, the website would not appear in google search immediately. it may take up to 2 – 3 weeks or also a months’ time to show in search results.
why so?? reason being, whenever search engines see a new registered website, they don’t index or save the pages immediately. search engines will check many factors like the quality of the website, links, content. basically, google takes time to examine your website until it gets mature enough to be allowed to the top positions club.

What Do I Mean by Bounce Rate?
Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a link, filling out a form, or making a purchase.
That means, what Google Analytics is actually tracking is the number of visitors who come to your page and leave without viewing any other page on your website or engaging with your page in any meaningful way
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