Running a business is the art of managing people in a way to collectively achieve productivity and accomplish certain goals. One of the most important of those goals is making a
profit. A company that isn’t making profits will not survive for long. There are many challenges every business owner must face on a daily basis. Further small business owners face some unique challenges. The smaller the business, the more tasks you have to take on by yourself.

If, as a business owner, you find yourself with entirely too much on your plate, you should hire and develop or outsource a self-sufficient team. The more tasks your team can tackle on its own, the more you can focus on growing the business. As your business grows in complexity, unanticipated problems will arise. A self-sufficient team will help you deal with these problems by being a part of the solution.

With your team in place, it’s time to go after more customers. Here are some steps to help you build your client or customer base;

1. Understand your target market – Invest in research, or do it yourself, and find out who your business can help the most. All businesses offer solutions to a problem. As a business owner, you need to target the people who have that problem and offer your business as the solutions. You need to be able to clearly articulate why your business will meet their needs.

2. Give them an offer they can’t refuse – Research your competition to learn the prices they charge and the quality they deliver. Your goal needs to be to deliver a quality higher than your competition at the lowest price possible while still generating the profit you need to survive. This is known as delivering value. Resist the temptation to sell on price and instead focus on what you can creatively meet the needs of the customer in ways that are unique to your business.

3. Don’t forget to follow up – Don’t let the relationship with your customer end after only one transaction. Find ways to stay in touch. Encourage them to follow your business on social media networks and offer loyalty promotions to get them to return. Stay in communication and be prepared to make changes as your customers’ needs change. In face-to-face communications with clients, it will take at least 5 attempts on average to gain their business. When doing business online, you can anticipate that you’ll need to ‘touch’ your potential client at least 8 times before they will purchase. The easy you make it to do business with your company, the more likely people will do it.

As you grow your business, this will all be too much for you to handle on your own. Remember that those with the best people always win.

Every now and then, every business experiences a downturn. How a business responds to a slow down can be the difference between success and failure. When business falls off,consider this a time to get busy on building, not on cutting back. While you might need to scale back due to financial considerations, consider this time to be an investment opportunity for the future of your business. Now is the time to fix what is broken and concentrate on marketing. This might also be a time to reflect on the solutions your business provides. Perhaps your customer needs have changed. If that is the case, you need to change as well.

Finding a mentor during times of trouble can help as well. Every successful business owner has experienced troublesome times and has learned from it. Rather than suffering through those times on your own, get some help. Allow yourself to learn from the experiences of others. This is the quickest way to recover from a downturn and vault yourself towards further success.

Author's Bio: 

Susan Bagyura creator of The Biz Success Training to Starting a Business, guides women entrepreneurs through the worries, fears and don`t-know-how-to as of starting a business to successfully owning their first business.
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