Romance in the Time of Algorithms: What Technology Does to dating?

It seems as if online dating is everywhere these days. Major sites advertise on TV. Dating apps feature in romantic movies. Perhaps some of your friends are regular daters? One reason these websites have become so popular is down to convenience. The technology used on a typical dating service is designed to make it as easy as possible to find an ideal match. We are living in a world where computer programs are performing an efficient matchmaking function! Here’s how algorithms and other technological innovations have streamlined dating.

Information gathered during the application

Most dating websites or apps offer free registration to newcomers. As part of the application process, you will be required to complete forms or questionnaires where you can state various preferences for prospective partners, as well as describe your characteristics. This is where you can begin outlining the type of person you are hoping to be connected with. Algorithms will then process this data, cross-referring the information you have provided with existing profiles. As soon as any areas overlap, this will be flagged up, providing you with a shortlist of individuals who would appear to be most suitable.

The advent of geolocation

The technology now exists to track your whereabouts based on your smart device. When this is allied to satellite navigation technology and mapping, websites can now present a picture of where members happen to be in real-time. This is an attribute that is particularly prevalent on hookup websites, where people are seeking dates based on nothing more substantial than proximity. Simply by consulting the map displayed on their screens, they can assess if there are potential dates in the vicinity, then arrange a rendezvous.

Fine-tuning your preferences

Another terrific aspect of the technology applied on digital platforms is the way you can be precise about your dating priorities. If you are merely seeking casual encounters, there are hookup sites aimed at introducing prospective partners with as little hassle as possible. On the other hand, sophisticated algorithms can also put you in touch with people who would appear to have the most potential for something longer-term. Romance can unfold however you wish it to do so, whether you’re looking for no strings attached or a serious relationship. If you are unhappy with the features any particular site presents, all you have to do is move on to another option.

Discreet messaging

Dating sites provide a raft of ways for singles to reach out to each other. There are traditional methods of Internet communication, such as texting, emailing, joining WhatsApp groups, or instigating phone calls. Technology has also provided the option to indulge in video chatting. This particular attribute has become prevalent over the past year and a half as people have resorted to Zoom contact rather than meeting face-to-face. Where dating is concerned, technology is providing the ability for singles to connect just as candidly.

Synchronising desire

One of the most fundamental tech advances within dating services was when swiping was introduced. Although this involves a fairly basic algorithm, what it does is provide an instant snapshot of whether certain individuals are more suitable than others. In an arena that is becoming increasingly competitive, with newcomers to websites being faced with huge numbers of potential targets to whittle through, having this ability to instantly like or dismiss saves unnecessary timewasting. The downside is that these relationships are not guaranteed to be as committed as those based on natural chemistry. But it does illustrate the diversity of options available for singles in the modern age.