In the changing world of technology if a company is not keeping up with the changing trends you’re falling behind. There was a time where just having a website was enough. However, in the modern market clinging to antiquated methods may do severe damage to a company’s profile. The current trend in web design is responsive websites. This design type framework is the future of web design. The information that follows will illustrate what a responsive website is and why it is needed.

What Does Having A Responsive Website Mean?
In the most basic sense this means you have a website where the viewing experience has been optimized for any device. When it comes to mobile devices there are two schools of design. One is a mobile template which is a mobile device only version of your website. The second type is the responsive website which means you only have one website across all device types. This cuts down on fragmented web design and creates a uniform website across all platforms.

A responsive website renders for screen size not device type so it looks good on several different items. This means that a customer viewing a website on a phone has the same usage experience as one viewing it on a desktop computer.
The next question is, “Why is this important?”

Mobile Usage Continues To Increase
The usage of mobile devices continues to climb. The idea that a company website’s mobile website is somehow separate from the main website needs to go away. In terms of statistics over 20 percent of searches on Google are done on a mobile platform. Plus 25 percent of Internet users in the United States do so solely through mobile devices. What this means for businesses that their mobile website is no longer an added feature it is a necessity.

First Impressions Count
By using a responsive website a company can make a good first impression on customers. When they access a site via their phones it’s the same well-designed concise site they’d see on a desktop computer. This matters because if a website doesn’t work well on mobile devices it frustrates customers. A frustrated customer will leave a bad website 61 percent of the time and go shop somewhere else. However, a customer having a good experience is 67 percent more likely to purchase something.

Social Marketing
Social media is becoming the go to platform for modern Internet marketing and has seen huge growth in recent years. According to studies 55 percent of social media usage occurs on a mobile device. Social media ties in closely to responsive website designs. If a business’s social marketing sites are sending out links and content there has to be a good website at the other end. If they’re sending their followers to a frustrating unoptimized website they’re gaining nothing, losing sales, and frustrating their customer base. By having a seamless easy to use website on the other end of that tweet they turn those hits into sales.

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Author's Bio: 

Johnny Reacher, 29 year old writer from USA provides fascinating insights on Search Engine Optimization, Email Relationship Marketing and Social Media. With many awareness topics to write about, he is able to research and hopefully shed some light on the matter to somebody that was not aware in the first place. He enjoys going for hikes in the Colorado Rockies, taking his dog swimming in the river and relaxing in a cool summer evening on the back porch with friends and family.