Reasons Why Mobile Phone Accessories Market Is Growing

Mobile phones are a significant part of our daily lives now – we can't do without them – and mobile phone accessories are equally important. Accessories such as earphones, smartwatches, power banks or car mounts, they are all a must-have these days. This growing dependency on them in our lives has, therefore, captured a profitable market for them, among the cluttered Mobile Phone & Accessories niche.

There is an overall boosting of the Smartphone industry in India, which has changed consumer preferences over time. According to recent research is done particularly on Mobile Phone and Accessories market in India, it disclosed two factors that between the years 2014 to 2020, there will be a constant increase in the sales in the country. Moreover, these facts were prominent:

1. Key factors, driving the growth of Smartphones market

• Urbanization – India is a fast-paced developing country and the country with one of the highest population growth, leading to modifications the usual lifestyles as well.

• Fall in cell phone prices – Overall, the country is a very economical one. Hence, Cellphones in India are cheaper due to a high rate of competition also.

• Robust Network Connectivity – all telecom companies do their best to improve their services, making it accessible even in the most inaccessible places.

• More Shopping or Retail Websites for E-commerce – There are a plethora of websites available now, proliferating successfully in both, usage and by sales too.

• Social media – the popularity and addiction of social media sites and the urge to connect with the near and dear is one that cannot be avoided in this digital era.

2. Factors which affect demand for Mobile Phone Accessories

With the rise in the sale of smartphones, there is automatically an increase in the sale of accessories too, which means that there is a directly proportionate relationship between the sales of the two. Smartphones offer unique features like camera, MMS, SMS, GPS, Video streaming, browsing, sharing and storage space. With simple accessories, such as power banks, trendy mobile cases, protective cases and wireless speakers, the actual worth and value of the phone are doubled, and their value is enhanced too.

In a nutshell, these factors mainly affect the demand for Smartphone or mobile accessories:

• The wireless trend – being wireless is the trendiest of the global trends in this new world. It makes life relaxed and comfortable. A wireless, earphone, internet device, free us from the hassle, of the long-gone time and effort of dealing with tangled wires.

• The availability of power and network everywhere - Smartphones have short battery life, and the worries of re-charging them are more. Maybe, in some places there is no electricity and the phone cannot be charged, it gets difficult for the user.

• Social trend – the selfie stick is the most loved and famous example of a much demanded mobile accessory. Different social patterns have originated the requirement of various mobile accessories, which have become a style statement.