As I worked diligently on my business before launching it, I began thinking about what differentiated me from the myriad of other women out there who are fulfilling their deepest desires of bringing forth the power of the Divine feminine into the world. What would be my distinguishing characteristics to draw customers to me instead of to another? What would be my competitive edge to bring to me the abundance that I desire? Do I need a competitive edge? The answer that reverberated inside was no!

Competition actually drives a wedge between us, creating a split in the realm of connectedness that the feminine nurtures, both at a microcosmic level, within our own psyches, and in the macrocosm, the universe in which we live. Although we are all unique creatures and we all have our own individual gifts to share with others, the greatest gift one can offer is the ability to also embrace others’ gifts, as we all work in harmony to elevate the consciousness of our glorious world. We are in a place of deep despair right now, with so many fissures at every level…at the personal level, the familial level, culturally, politically, religiously. These fissures have created so much disharmony amongst us.

The resurgence of feminine energy in our weeping world is slowly bringing us back to unity, where discord will no longer be a means of resolution. As we reclaim our reverence of the Great Mother, we are injecting the healing medicine of love and compassion into our world.

In this light, as I continued to contemplate my questions, the answer that came to me was this…

What brings abundance to you isn’t the claim that your product or service is better than someone else’s; it isn’t a result of your attempt to discount what another’s product or service offers, or the separation of yourself from those who offer similar products and services. What I believe is so very important is the connection that is established between you and your customers or clients. If your customers or clients don’t feel a synergy with you, what they gain from your product or service may be diminished; they may not feel the full heartfelt value of what you offer. I offer my coaching clients an initial free 30-minute consultation to help determine this connection. This allows us to evaluate whether our work together would be beneficial for both of us. Another way is offering free material or free educational classes that might be useful for them, which is a familiar way of creating goodwill with my customers and clients, as are my return and refund policies for my products and services. These are but a few methods that are commonly used to promote products and services, but I will return to my assertion that it’s the connection that is felt between you and your customers or clients that will establish a loyalty between you that could manifest into a very long-lasting relationship and provide the abundance you desire. And to reiterate what I said above, as we move from a society of separation to one of unity, we must also embrace each others’ gifts as if they were our own. It’s through this unified effort that we will realize the full abundance we desire, the richness that is felt from the depths of our soul and radiates outwardly into our material world, providing us the affluence that we all deserve. And truly, there is enough in our vast world for everyone to realize this richness. Let us share our gifts with one another and experience this abundance together.

Author's Bio: 

Erica Tucci is a corporate manager, business owner, licensed massage therapist and a Reiki master/instructor, certified life coach, former ballet dancer and a pianist, the mother of two beautiful young men, first degree black belt in Tae Kwon Do and an author of three books: Moms and Their Young Spirited Boys, Anything is Possible and Zesty Womanhood at 40 and Beyond: Second Act, New Role. She devotes her life to her writing and her great desire to help others, primarily women, to create the radiant lives they deserve. She has committed to reclaiming the Divine female within herself and wishes to help other women do the same. You can reach her at