Questions You Must Ask Before You Consider Putting Money on a PPC Agency

You will find a number of PPC marketing agencies around you. However, you just cannot hire one by the virtue of their face value. You need to ensure that the one you put money on, fulfills your needs, and justifies your investment.

So what's the way out? You must be sure that the agency you are eyeing on, is competent enough to serve your purpose. For that, you need to ask a few questions to that agency. Here they are, for your understanding.

Do you have any AdWord Certification?

It is the AdWord Certification that draws the difference between the dedicated and seasoned professionals with time tested and prove PPC skills from the average. Hence, before you hire a PPC Marketing Agency in Sydney, you must ask it whether they have any Certification in BingAds or AdWords, which are the two principal programs that are used by Bing and Google respectively, for managing paid ads. If not, it's a red flag for you, for they are likely not to be well familiar with the programs and must be discarded.

Can You Set up Accounts and conduct Ongoing Campaign Management?

A brand new PPC campaign will need an account set up as well as ongoing management to start up. Therefore, a professional PPC expert should have the expertise to do both on your behalf - not just any one of them. This is standard practice for any PPC professional.

What procedure do you follow to create the keyword list?

Any qualified professional PPC marketer should know that it is absolutely imperative to collate keywords from various resources so that they can provide the client with a well-rounded vision of every probable keyword that people are likely to use for their searches. Generally, PPC professionals create keywords by using the following resources:

• The insight provided by the clients (with the keywords telling the area they want to put emphasis on)
• Competitive Analysis
• Google Keyword Planner

A truly professional and competent PPC expert should pull information from a wide range of sources to develop their own keyword list.

How do you Manage the Quality Score?

A Quality Score or a QS, as it is called, is the rating on the scale of 1-10 awarded to you by Bing or Google on the basis of how well the following parameters should line up in the campaign.

• Keyword Relevance
• Ad Copy Relevance
• Landing Page Relevance

Here, the 'recurring theme' is the 'relevance' of the keyword. In other words, the keywords targeted has to have enough relevance to the ad copy, which again has to have relevance to the landing page where the ad leads to. Only when all these three items work in sync, the QS gets higher. Thus, seasoned local PPC experts in Sydney are expected to have the expertise to deal with all these technicalities to spike up the QS.

When and How do you test a New Ad Copy?

If you are not able to see any ROI from a particular campaign, it is high time to readjust it. Thus, it is the responsibility of the PPC professional to do so. Once the campaign has received, say 2000 impressions or 200 clicks, the campaign manager should have adequate data to start analyzing them, For hereon, the new Ad Copy can be evaluated to find if it yields any better results. Thus, all these are the responsibilities of the PPC experts that those you are eyeing on, must have the competency to do so.