This is the first thing that you must think of. Either you will be
creating a completely new website or blog to market a said
product, or you will be integrating it into your already existing site.
There are pros and cons to both.

PROMOTING products on an already existing site.
If you already have a site or a blog up and running, you are lucky
in that you would already have a certain ranking with Google. You
can focus your attention on your one site and over time you can get
quite a high ranking with all search engines. The advantage of this
model is that you already have a certain amount of traffic that you
are getting on a daily or weekly basis, which means that the chance
of you getting a sale quickly is higher.
In addition, if you have more than one product in your site, even
if you put in activity promoting one product, all the other products will
reap the benefit. You just have to concentrate on improving the
ranking of your one site so that you increase traffic. Once you do this,
if you have made a good choice on the products and if you have
designed your web page well, the sales will come.

The other side to this is that you will have to pick and choose the
kind of products that you can promote. For example, if you have a
website that reviews dishwashers, you cannot start selling air
conditioners there. You can take your pick of any dishwasher to
promote, but you are pretty much limited to only one product category.
Of course, you can try to work around this by creating a
generalized website where you can promote anything you like.
The problem with that is that such sites have no focus at all. If you want
to sell home appliances, beauty products, herbal medicines and
books all in the same place, you will have to choose a name that is
very general, like “” for example. Unfortunately, it also
takes that much more work to bring it to the notice of search engines
first and then to the notice of the public.

When a person is looking to purchase anything online, he or
she is apt to click on the link that carries the name of the product
that they wish to buy. For example, if you name your site people will realize that your site is providing
reviews about the product xyz. If on the other hand you name your
site nobody knows if you are
connected in any way to the product xyz and will not click on it.
Furthermore, even the search engines will lower your ranking
because they tend to give the highest ranking to those sites that
carry the search string in the site name itself.

BUILDING separate sites for different products
This is the second option open to affiliates. They can choose
to create different niche websites and then actively push their
product online so that over time they get a good ranking with
search engines, consequently resulting in increased sales.
This tactic is a good option in that everything about it is a positive.
You can choose a site name that carries the keyword in the name of the
site itself.

As mentioned previously, sites that carry the keyword in their address not only have a good chance of getting high up in the rankings but are also the ones that are clicked on more frequently.

You will be targeting a certain product and can focus your
attention on that single product, helping you build a good site, one
of the prerequisites to getting traffic. Consumers online will only
remain and read what you have written if the site looks nice and
if the content is worth reading. By focusing on a single product,
you can provide targeted content, what people are looking for.
This increases your conversion ratio.

On the other hand, you will have to create a different site for every
product that you promote. This will increase your work a hundred-
fold because instead of having one site where you can sell five
different products, you will have one site selling one product. This
means that if you want to sell a total of five products, you will have to
create five different websites, and work on all of them so that they all
start becoming income streams for you.

It is a little difficult to decide what to do, and many people prefer
to go the latter way, creating different sites for different products,
because even if it is more work, it gives you more returns. This is the
most common advice that you get with regards to affiliate marketing.
Focus is everything and if you do not target one thing, a niche or a
product, you cannot hit anything. Yet, this is not always the case
because if you create a generalized site but are willing to work on it
for some time, you are creating a brand, and over time people will
start to recognize the brand. Once this happens, the sky is the limit
on what you can promote. is a simple case in point. The company was started in
1995 but did not show any profit until the fourth quarter of 2001. At that
time profits were a modest $5 million on a turnover of nearly $1 billion.
Now, just nine years later, it is growing at a rapid 14% while retail sales
are struggling to post 2.5% growth. Their profits have grown to more
than $2.4 billion and are still growing. Yet, it is important to note that it
took six years for them to become profitable.

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