Making a career decision is critical. Candidates rely on the reputation of a company before applying for a job. Organizations are also aware of this fact that the employer brand matters while hiring candidates.

What is Employer Branding?

Employer branding conveys an organization’s identity, its working culture and the reason why potential candidates should join the company. Apart from attracting the right talent, it also helps the existing employees get a sense of loyalty for the organization.

Employer brand should be established before marketing your brand.

75% of job seekers consider an employer’s brand before even applying for a job.

Source: morson

Employer Branding and Recruitment

An employer brand facilitates a company to attract, recruit and retain employees. That’s why organizations are making it an essential part of their recruitment strategy.

A strong employer brand leads to 50% more qualified applicants.

Source: undercoverrecruiter

Employer branding and candidate experience are closely related. Let’s check out the different stages of candidate experience:

Search: Candidates study the market to know about companies with a good reputation.
Consider: Candidates shortlist companies after an in-depth analysis based on their work culture, benefits, etc.
Resume Submission: Candidates apply for jobs in these companies.
Interaction: Candidates and employers talk to each other and employers decide if the candidate is the right fit.
Onboarding: Candidates become employees and interact with employers on the first day of their joining.
All these stages reflect the credibility of your employer brand.

"Employer branding is how candidates think about your company as a place to work and is closely related to your employee value proposition."

-Phil Strazzulla, Founder at

Also read: 3 Ways How Employer Branding Helps to Attract and Retain Top Talent

How Does an ATS Help in Building a Brand?

You can use numerous strategies to enhance your employer brand. An applicant tracking system is one of them.

To provide a candidate experience, an employer/recruiter should work on the following:

Is your application process complicated?
Is it easy for the candidate to find information on the company’s values, culture, mission, etc.?
Do you have a clear job description?
Do you send notifications to candidates at every stage of the hiring process?
Do you have a seamless onboarding process?
This is where an ATS steps in. It helps you in organizing your efforts towards building a brand by tracking and saving information of potential candidates.

With an ATS in place, you can set up automated notifications for every stage of the hiring process.
Streamline your onboarding process with templates, checklists, reports, etc.
Make it easy for the candidates to apply for jobs by offering social integration.
With the features mentioned above, an ATS contributes towards improving employer branding.

How Does A Resume Parser Promote a Brand?

Technology has unlimited potential. Recruitment analytics solutions, such as a resume parser, help an ATS to improve its performance. It ensures that your career page provides a fantastic candidate experience by letting the candidates upload their resume and submit the job application. They do not have to fill any fields with the same information mentioned in the resume as the fields are filled automatically by the resume parser.

For example, PhenomPeople promotes its employer brand by providing an excellent candidate experience. It uses a resume parser which makes it easy for the candidates to submit a job application. The candidate uploads a resume, and this submits the job application.

Taleo is another wonderful example which builds a reputation of the brand. Apart from providing social logins, it gives a seamless job application process.

iCIMS offers a modern recruiting approach. This ATS ensures that both candidate and recruiter complete the recruitment process seamlessly.

What are your views about employer branding and recruitment? Share with us.

Author's Bio: 

Lovepreet works closely with resume parsing technology which makes candidate screening easier.