Promote Your Band Giving Through Twitter

All the best bands are using social media to promote their music these days. Clever marketing has always been just as important as having great music. There are so many different venues to share music through social media. Everyone has been using Facebook and MySpace, but Twitter may actually be an untapped goldmine for rising artists. The trick is using Twitter effectively, because the rules of promotion for microblogging networks are different from other social networks. Twitter is a great way for bands to get fans. There are a variety of tactics that they can implement to turn Twitter followers into loyal fans. One of them is to promote their band by giving to their followers.rnThink about how hard you had to work to get those followers. At that point, wouldn't you want to make sure you take the time to create some loyalty with them? In order to create a strong followership on any networking site, you need to show that you are willing to give back to your community. This is just as true for bands and solo artists as it is for anyone else. One way that bands can create a strong fan base is to give away tickets through their Twitter account. This can be a great promotional tool, but it shouldn't take people by surprise. It is best to make an announcement early on and let them know when the giveaway is expected. After making the announcement, you can select one or more lucky followers who will have the opportunity to get free tickets to one of your performances. After you make the decision, be sure to let all of your other followers know. They want to see that you followed through on your word. You should probably do this by using the "@" symbol to specify the winner. A similar strategy can be attempted by giving away free downloads. When people see that you give away songs occasionally, the word should go viral. When everyone knows they have even a small chance to get a free song, they are going to tell all their friends. People follow bands on Twitter so that they can receive updates on what their favorite artists are up to. The best bands will share the love and get more back. Be sure to promote your band by giving back. Social media is all about reciprocity. Take advantage of it.