Organic SEO and On-page Search Engine Optimization Factors

Organic search or Organic SEO Organic Search Listing (organic SEO search) are the search results that are identified by search engine depending upon the proximity of match of keyword searched and content on that website. These search results are ranked and listed as per the result through complex and undisclosed Search Engine's Algorithms. Google alone takes into account more tha 200 factors to compute in order to rank website in its search results. Search results are usually against the resemblance or keyword/ key-phrase being searched. Websites with higher relevance of searched keywords may often list on top, but not necessarily always.Keywords weightage is one of the 200 factors, careful consideration has to be given in order to clearly define the website's definition in order to get listed higher. Listings and ranking in organic search results are uncontrollable and unpredictable either by Search Engines themselves or by webmasters, however various tools and techniques can be used in order to maximise appearance in search results. According to studies, over 90% of the users only visits listing on the first page of search results and majority of which only clicks on first 5 results in the organic search results. Appearance on first 5 listing is considered to be most quantifiable achievement for online marketing campaign against any particular keywords. On-page optimisation or on-page SEO is referred to the accuracy and easiness of your webpage for any search engine to find information. Properly developed and efficient optimised webpage presents the content to the Crawler (search engine robot to view and index webpages in search engine database) clear information about the web site. On-Page SEO Factors Webpage Title First thing the crawler sees in a webpage is its title, a properly optimised and sequenced titles with proper keywords can help a lot in bringing your webpage in top search results. Meta data (Keywords & Description) Second information that crawler get about the webpage is Meta data that is the keywords and description set for the page. Any search query in a search engine is matched with the combination of Title and Meta data and search results are shows with respect to the relevance and proximity of match. Content Heading Headings are important features for both search engine crawler and visitor’s point of view, a webpage with proper indentation and use of heading help the visitor to find exactly what he’s looking for in a short time and same is the case with search engine crawler, heading gets the most weightage in content of any webpage. Properly descripted images 1 image speaks thousand words; it is even more the case when it comes to e-marketing. On one side image presents the visitors with proper graphics, on the other hand it very important from search engine point of view. Using image give search engine three factors File_Name, Description & Alt, efficient usage of keywords of webpage in those fields can give an incredible boost to your webpage ranking. Efficient Navigation Navigation is probably the most important factor when considering from visitor’s point of view, with easy and clear navigation users can browse around website easily without having a hassle of finding the right place to go. It is extremely important from Search engine point of view as well, it help the crawler to index maximum pages on search engine. These articles are Published on Organic SEO Listing and On-Page Optimization/ SEO