E-commerce is all the rage these days, thanks to global digitization and the pandemic. Many avid shoppers are now making the shift from brick-and-mortar shopping to online shopping, ever since the world was forced to go into isolation in early 2020. The convenience, as well as the cost-effectiveness of it all are major contributing factors.

Online shopping can seem like the ultimate instant gratification and with live video shopping in the picture, it has become everyone’s dream come true. However, while the ability to buy pretty much anything you want from the comfort of your own home presents incredible benefits, you have got to be careful as it can also get out of hand pretty quickly.

While there are numerous pros to online shopping, there are some things to watch out for. Overspending and draining your bank account is one of the more common pitfalls – but it might not even be the worst, particularly when you consider how shopping online can jeopardize your identity. Generally, you should feel comfortable purchasing items online. However, that doesn’t mean you should click ‘buy’ before adequately educating yourself. 

Below are some of the most common mistakes made by customers when buying online. Take a look!

  1. Buying from Unknown Retailers

If you don’t buy from a well-known company, or one with which you’ve already done business, take some precautions to ensure you can be confident of a reliable transaction. Be sure the company lists an address and phone number, and try calling the customer service number to get answers to any questions that may concern you, such as how the company handles returns, refunds and consumer complaints.

  1. Not Comparing Prices

Online shopping is a growing market with a plethora of shopping sites popping up every other day. With so many sites to choose from, buying a product can be confusing. Many online shoppers buy products from the first website they land on. Well, this is a big mistake as you might not get the best price out there. Before you add an item to your shopping cart, make sure that you compare the price on other websites. Comparing the prices of a product between two or more sites often lets you get the best possible deal. 

  1. Ignoring Shipping Costs

Let’s face it – everyone who shops online is guilty of doing this. Many online stores and websites charge an extra fee for shipping. Though we all dread shelling out that extra money, we still end up paying for shipping charges. This can make your wallet lighter as shipping costs can sometimes be really expensive, especially if the product is shipped to you from overseas. To avoid this, check prices of the products from sites that offer free delivery. Even if the prices are slightly higher, you can still save by avoiding shipping charges. 

  1. Forgetting Promo Codes

 A LOT of online shoppers forget to do a quick search on discount codes before they checkout. Why pay full price when you can get a discount? If you’re a frequent online shopper, then you might want to sign up for cash back websites and earn back a small percentage of qualifying online purchases.

  1. Not Checking Return Policies

Shopping online is convenient, but not if you need to return an item. Some retailers are extremely generous about returns, but others will charge you for return shipping if you decide to send an item back. This can create a scenario where you keep something you don’t want simply to avoid the hassle and expense of returning it. Always read the return policy before you buy online. This is especially important if you’re buying clothing, because sizes can vary and it’s sometimes challenging to find the right fit without trying something on first.

So, there you go! These 5 points explain some of the most common mistakes that customers make when shopping online. It is the era of virtual shopping and video shopping which means a world of discounts, infinite selection, and an easy purchasing experience, but it can also be dangerous, if not done properly. Whether it compromises your identity or your budget, the repercussions can be serious and long-lasting.

Author's Bio: 

The author of this article is a professional having years of experience in the field of Digital Marketing and currently associated with Proxgy. The author is an expert in writing on virtual travel, online video shopping and Digital marketing topics.