Managing digital marketing and advertising company requires a planned managerial process that tracks and controls numerous advertising activities. Important to understand, that advertising management is essential for influencing the acquisition selections of customers. And , this may be easily done with the help of Odoo campaign management.

With this in mind, advertising automation Odoo supports communication with the corporate’s target market. For efficient management of advertising agencies, advertising management software permits them to handle the entire marketing and advertising processes very efficiently.

Apagen Solutions Odoo Advertising automation software is built to fulfill all of the needs of advertising agencies. Odoo advertising and marketing campaign software is made for every size of selling and advertising agency. This Odoo campaign administration software automates the whole marketing process and streamlines whole enterprise workflows. Marketing automation Odoo lets you make better selections and lets you focus in your final goals.


With using Odoo CRM software, you may explore detailed information about your prospects in quite a lot of ways. For example, you may utilise appropriate integrations in your CRM software to track where the lead is coming from if you’ve been running campaigns on social media platforms.

Quotation/ Sales Management

Quotation management systems plan, design, and automate customer quotations. It incorporates consumer inquiries by reducing the period of time sometimes needed to arrange clients’ quotes and successfully monitor inquiries.

Project Management

It helps project managers in ensuring campaigns follow the target, generate high-quality results, and are executed and launched on time. On the opposite hand, it helps in managing a number of projects simultaneously with different targets and objectives.


It keeps track of how a lot time is spent on various tasks. Users can enter the involved start and end times. It includes a thorough evaluation of how a lot time was spent on every job. Further processes like project costing, customer billing, payroll, time tracking, and job estimating all depend on this data.


A successful invoice is important for proper and well timed payments. To inform your clients of the prices and different cost information for your advertising agency, use clear and professional invoice templates.


In addition to what is potential within the digital world, an event allows for face-to-face interaction along with your clients, allowing them to kind a way more intimate and private relationship together with your brand.


E-commerce generates vital income with digital marketing as it helps construct brand value and a shopper base. Before shopping for a product, clients are not simply relying on content or word-of-mouth; instead, they ensure to read the reviews concerning the items on all the platforms where it is featured.

Marketing Automation

Segment your database simply with a clear widget and see how your campaign is performing with KPIs similar to open rate, bounce rate, clicks, and more. Using this ERP software, you can set delays between workflow actions. Automate SMSs for a more private touch.

Need for ERP for Advertising Agency

For conversion optimization

Odoo advertising automation software for advertising businesses helps you in conversion rate optimization that actually will increase the number of visitors to your website that converts into clients. Important to understand, that marketing automation Odoo ERP software for advertising streamlines the conversion optimization process.

Booking and scheduling meetings very quickly

We know sending back-and-forth emails with prospects to schedule calls is a really tedious and painful job. Odoo advertising automation platform eliminates the task of back-and-forth communications to schedule calls and other kinds of meetings by automating the entire process. Advertising ERP will truly make advertising and marketing and advertising businesses more efficient and successful with the graceful processing of Odoo social media management as well.

Tracking campaigns and key phrase rating

Odoo ERP for advertising agency provides you accurate and precise results of the key phrase ranking that includes location, device, and language analysis. To get a better outcome from the campaign Odoo campaign administration system helps to trace your complete campaign process and it gives real-time reports that let you make changes in ongoing campaigns if there is an error.

All-in-one communication and collaboration

With advanced Odoo campaign management ERP software, you’ll get all the conversations in one place that provides one view of all of the interactions taking place. Equally essential, you may work from anyplace and anytime by collaborating on documents, spreadsheets, and presentations.

Easy search engine optimization analysis

Odoo ERP for advertising agency integrates with the search engine optimization tools that enable you to better SEO results by optimizing SEO effectively. ERP for the digital company also allows you to seek for potential keywords that improve the probabilities of success of the campaigns. It additionally will increase organic activity’s success and facilitates Odoo social marketing.

Author's Bio: 

Business solution-centric Odoo Consultant and IT professional with about 11+ years of experience spanning Odoo delivery, Sales, pre-sales, Odoo product development, Odoo business consulting, outsourcing & ADM services in leadership positions.

• Has headed Practices for Enterprise Solutions ( SAP, Baan & Odoo )

• Experience across domains likeSales and Marketing, Logistics, Manufacturing, Retail, Chemical, Automotive maped to Odoo

• Extensive experience in large program delivery & business process transformation consulting (Odoo Consultant) for multiple programs

• Demonstrated experience in designing new product & service offerings and executing global Go-To-Market strategies for new offerings for new market penetration

• Proven leadership skills with balanced focus on people, processes & technology

• Pioneered the use of ERP systems in various Processing Industry

• Worked as Process Heads of Marketing, Sales, Purchase, HR, ERP Project deliveries and also worked as Business Heads for many companies like IBM, JKT, Denave India, FCS and presently at Apagen