As someone who is now doing internet marketing and website development, I wanted to share a niche meaning in online business perspective. I know that there are other meanings of the word "niche" in Architecture and Engineering but I'll not get into those things.

What is Niche?

So here's my simple niche definition in internet marketing perspective. Niche is a group of people who are looking for a specific product or information. As an internet marketer then, it is your goal to target this group of people.

How to Choose A Niche

There are thousands and even millions of niches out there so how can you choose the right one for you? Well, it depends upon your purpose really.

I remember the time when I was still beginning to explore the internet marketing and website designing world when our mentors used to say that we just have to follow the things we love to do and the things that we know about. Until now I'm still following that rule thought I also found something else if what you really like is to make a website for you to make money out of it.

First, you really have to be very specific with your niche if you want to compete well with the internet game nowadays. I love video production and I'm also very familiar about it so I built a video production tutorial website. Though it ranked well in google (being the number 3 in the front page), it's not making me a lot of money really. I guess most of those people who are visiting my site are just getting some free information and not really interested in buying something.

I downloaded an eBook about affiliate marketing written by another member in an internet marketing place where I am subscribed. The offer is really cheap so I couldn't resist specially that I really wanted to learn more to be successful not just in web development but also in making money out of it. I read the eBook right away and I was done in less than half an hour. I was so excited to apply what I learned from it. Though I can't tell everything about it, let me just share some of them.

Choosing a Niche that Gives You Money

If your goal is to set up your website just for your personal blog or non-profit organization, you may not continue to read this anymore. But if you're someone who wants to make a website to build on online business I encourage you to read through.

In choosing a niche, go for hot niches. These are the products or information that are so popular. These niches will then be searched by so many people in the internet. Just look for a phrase though that has low quoted search results for websites for you to have a better chance in ranking in the search engines.


In conclusion, I also recommend going for a niche that you are interested in and you are very familiar with. Try your best to be very specific however. You can still go for hot niches even if you are not so familiar with them at the moment. The important thing is that you are willing to research about them. After that, learn how to make money online through that niche you chose.

Author's Bio: 

Chamberlane Altatis

Learn how to choose a niche