After a quiet period of uncertain growth trends over the past few months, the upcoming general elections are finally expected to push the revenue growth of the news channels across various regions by 30%.While the channels have already geared themselves up with some special shows and ground coverage by special reporters, they have also started working towards revising their ad rates in the same context.

Studies and estimates have confirmed that channels are revising the ad rates by 30%-50% for the election period and they have even secured some standalone sponsors for their exclusive election coverage during the same time period. Moreover, it’s not just about the political advertising which is resulting in an upsurge for the ad revenues and the corporate advertising is also something which is been sold at an increased rate.

Talking in the same regards, Avinash Pandey, CEO, ABP News Network ,said, “The elections will attract increased ad spend by corporate as the political scenario has a direct impact on the overall political and economic scenario in the country. We expect an underlying opportunity with increased spend heavily during elections on news genre by FMCG, food and beverages, auto, BFSI and services sector,”

“The elections are a very big draw for all the electronic channels and ABP News Network is gearing up to brace the hoopla. We started the programme ‘Kaun Banega Pradhanmantri’, the success of which became a benchmarked gold standard and later got replicated by many other channels. For the 2019 elections, ABP News Network will be extensively making opinion poll analysis and extensively cover the election on its digital mediums in multiple Indian languages, bringing the most unbiased, unaltered information on the election, capturing an all-encompassing journey of the entire election drama in the country. ABP’s core strength lies in the regional presence that would be extensively covered for an actual on-ground prognosis of the polls and the various facets around it” he further added.

Author's Bio: 

Dr. Ali Riaz Malik, apart from being an exceptional medical professional he is also a very popular philanthropist.