Google my Business has a big impact on local businesses and it is the easiest way to stand out among your competitors in local searches. It is a free, easy-to-use, and a must-have tool for every local business. Here we discuss some features of Google My Business (GMB) which will help you to maintain high-quality information on search engine result pages.

Book An Appointment: This feature can help you to take your customers directly to a landing page where they can book an appointment with you. All kind of local business can take advantage of this feature regardless of what services they are offering. It will help the business to increase their sales as well as their revenue.
Q&A: It allows the customers to ask questions about the business and its services within the business listing. If a user likes the existing information he/she can up-vote that, which will help in ranking high within the Q&A section. Every business owner or an authorized person can respond to these questions and can even flag the non-legitimate comment and complaints.

Descriptions: Now businesses can take advantage of including a description having up to 750-characters; It’s not mandatory though. But you must provide a unique paragraph which will describe your products and services.
Google Posts: Having a new website, product launch or going to make an accouchement about an upcoming event? You can take advantage of Google posts feature to deliver your message or announcement to your customers. With the help of Google Posts, you can share images and up to 300 words content within your business listing. One can easily publish a post simply by going to the dashboard and click on the “posts” to create a new post for your business. If you want to measure the ROI through these efforts then you can include a tracking link within the Google Post button.

Messages: This feature allows you to communicate directly with your customers. This message option is given next to your contact information which will help customers to reach out your business easily. Customers can directly ask a question regarding your services, availability of any product, about the opening hours or any other information related to your business.

Small Thanks Tool: This feature will allow you to turn your customers into your advocates. This tool allows you to print and share customer reviews in the form of posters, table tents, social images etc. It also encourages the customers to leave reviews on your Google My Business Listing and the best thing about it is that this feature is totally free to use.

A Google My Business (GMB) account is completely free and it offers a wide range of features to help in increasing leads, traffic, and exposure for those looking for local products and services. Maintaining and updating your Google My Business Listing is extremely important for local SEO ranking and something local businesses cannot afford to ignore.

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Author's Bio: 

This Article is written by James Warner on Behalf of InfoStreamUSA of Toledo Ohio. InfoStream Solutions is a full-service web design and Internet marketing company based in the Toledo, Ohio, area serving customers in northwest Ohio, southeast Michigan and beyond. InfoStream does more than build beautiful, functional websites. The company leverages the Internet to make business better.