Having the ability to reach an audience of thousands with an impactful story that leaves a strong message lingering for weeks is powerful. Hiring a motivational speaker should not be just to fill an hour or two of time during a conference. Your company needs a speaker that fills time and delivers value.

Speaking about hardships, losses, gains, peaks and valleys is what can bring people closer together and increase moral. Everybody goes through ups and downs, however, few can admit to the fullest extent their feelings and the actual events that caused those ups and downs (mostly the downs). Creating a warm and comfortable environment using a bit of humor to lighten the mood and get the audience engaged is crucial.

Displaying knowledge of the current situation and what needs to be done to improve that situation is what a great motivational speaker does. Energy bursts through the vocal cords as gripping stories are told of events most leave unspoken, only to leave audience in with a positive vibe and outlook on life.

No matter the situation; researching, learning, creating/customizing and delivering are main components for a great motivational speech.


You must research the firm that you are going to speak in front of. This involves taking a deep look at the history of the firm and talking with executives about where the firm is headed and where they want to be headed.


While researching, motivational speakers learn what needs to be expressed to the audience the most and what needs to be covered from an executives point of view. Having this knowledge in the “bank” allows the presenter to touch on key points that will be left with many audience members.


Creating and customizing a great speech or presentation can only be done properly after ample research and knowledge has been gained about the companies past and current state and where they want to be headed in the near future.


This is the bread and butter to any motivational presentation. The speaker must know who his/her audience is. They must dive into personal issues and connect them to the audience in such a way that makes the audience feel motivated! Bringing immense energy and TRUE inspiring stories to the audience while making a personal connection is extremely important. Delivering an physical product such as a book, CD or movie is a great way to keep the audience engaged weeks after the event.

The profession of trying to motivate another human being or a group of people is one that must be practiced time and time again. Years of experience is what makes the best motivational speakers impactful and worth the hire.

The process of delivering a major inspirational performance to a large group of people is much more difficult then motivating a person to workout as a personal trainer would. What is the difference?

Someone who is presenting to a large audience must make a personal connection to each member of the audience without sounding vague or phony. A personal trainer or personal motivator however has the advantage of spending 1 on 1 time with their clients and truly making sure that they are doing the job they are supposed to be doing. They do this, and then they leave and go their separate ways only to meet again next week. However, a great speaker will dig their message of motivation deep inside the hearts and souls of those who choose to listen.

Large and small organizations can see an improvement in moral and also connectivity after a great inspirational performance. They leave with the same idea although it may take on different meanings for each member of the audience; this allows the group to converse with each other about what they gained from the presenter.

Author's Bio: 

Doug Dvorak assists clients with productivity training, corporate humor and workshops, and other aspects of sales and marketing management. Doug’s clients are characterized as Fortune 1000 companies, small to medium businesses, civic organizations, service businesses, and individual investors and entrepreneurs.

Doug Dvorak is a certified sales trainer, management consultant and corporate humorist. Doug holds a Bachelor of Arts degree in Business Administration and a Master of Business Administration in Marketing Management. But Doug’s sense of humor is no less refined, as he is a graduate of the Player’s Workshop of the Second City, one of the oldest and most prestigious improvisational comedy schools in the world.