Digital marketing is a landscape that is being painted new every year. With augmented reality, virtual reality, and voice search being the new colors of the digital marketing landscape, mobile optimization has become a new part of the scenery.

What Is Mobile Optimization?

Mobile optimization or mobile SEO is considered as the practice of optimizing your site for the mobile phone and tablet users.

Mobile optimization is done to satisfy all the small screen users to remain on your webpage and engage with your site content.

What Is The Importance Of Mobile Indexing?

The importance of mobile indexing could be clearly seen when the number of mobile users grew up to 800 million in 2019.

graph stats

In October 2016 the mobile traffic surpassed global desktop traffic.

global mobile traffic Google has also given the importance to mobile optimization, by rolling out the Mobile-First Indexing Update. As per this update, Google will index and rank your website based on the mobile experience for your site for a user.

Thus, now we know how important mobile optimization is for a site. Let’s have a look at what are the best practices.

Mobile Optimization Best Practices

If you've optimized your site is desktop friendly then there are only a few things that as an SEO Specialist you might have to look at. So here are some of the key points that can make your site mobile friendly and be ready for Google’s Mobile-First Indexing.

Page Speed

The concept of page speed mobiles is way more than image optimization. Due to the difference in screen resolution, it is advised to leverage reduced redirects, browser caching, and implementing minified codes.

By minified codes, I mean removing render-blocking JavaScripts and removing unnecessary scripts from your page can boost your page speed to a great extent.

Designing Site For Mobile

As the screen size is completely different from that of desktops, the site design also needs an update. In order to make your website easily accessible for your mobile users, you can have a look at the following points:

Use HTML 5

Use HTML 5 for creating any special effects for the mobile version of your site. Many site owners use plugins like Flash for creating special effects, but the sad part is the plugin is not available for mobiles.

Design For Fitting In The Finger

Since the screen is very short thus, the CTA size and placement also play an important factor. If the CTA designing is not done correctly then your user might find it very frustrating to engage with your site and you might have to experience a high bounce rate.

Using Structured Data With Correct Schema

As the screen size is limited using rich schema becomes even more important as it will be prominently visible on the SERPs.

Mobile Site Configuration

The most important choice that you might have to make when setting up your site is that which mobile configuration is best for you:

  • Responsive
  • Dynamic Serving
  • Separate Site

Thus, these were some of the mobile best practices that help you create a mobile-friendly page for your site and satisfy the small screen users.

Author's Bio: 

Abdul’s interest in digital marketing & changing Google algorithms helped him shape up his career as an SEO specialist at MakeWebBetter. His helpful inclination towards the marketers is clearly reflected through his regular updates on the latest news and technical stuff with an aim to provide solutions with ease.