Here’s a picture of a typical guy: He spends most of the time outdoors, he plays sports, he goes fishing, he races cars, he submits himself to all kinds of physical abuse. And at the end of the day, he goes home watch TV, have dinner, a bottle of beer after, then he hits the sack. There’s never in his daily that he is seen applying lotion, oils, creams or other skincare products.

This is the man typified by Hollywood. A man who is tough, rough, roguish, physically intimidating, and above all, who doesn’t care about his skin for fear of being labelled as weak. Or he simply doesn’t care about his skin because he is wired to do so.

But is this true? Maybe yes, many years ago, but not anymore. Today’s men are becoming more conscious about their skin than their forefathers. They know that their skin is not vulnerable to the harmful environmental elements. They know that no matter how tough and mean they portray themselves to be, they are helpless against the sun’s UV rays, dust, dirt, the wind, germs and other pollution.

The existence of Mens – Hydrating Mask products in the market these days is one proof that men are hitting the shelves in search for skincare treatment as much as women do. Products exist to cater to a demand. Products are not created for a non-existent market. So when the department stores are flooded with Mens – Hydrating Mask and other skincare products, there is a huge market.

Like women, men are now worried about wrinkling, sagging and age spots and want to take matter into their hands. They have realized that regular soap and moisturizer regimen is not enough. They want more. And they are now discovering the answer to their worries in Mens – Hydrating Mask products.

Moisturizers Vs. Mens – Hydrating Mask

Moisturizers are no match to the beneficial effects of using Mens – Hydrating Mask products. Moisturizers reduce dryness and roughness in the skin. But a deep hydrating masks penetrates deeply into the pores of the skin, making it even smoother and softer. Moisturizers may work for women, who have thinner and more delicate skin than men. But men need hydrating masks to enjoy the same benefits.

Aside from the obvious macho stuff, another reason men refused to use hydrating masks before is that the original products came in colors. If you are a guy, you wouldn’t want to be seen walking around the house with the color blue covering your face. Today’s deep hydrating masks, or at least the Mens – Hydrating Mask products by Xtend-Life, doesn’t come in colors and are invisible. Men can now wear deep hydrating masks without fear of their head being mistaken as a colorful balloon. Men have Xtend-Life’s Mens – Hydrating Mask products to thank for.

The ingredients are another reason men go for Xtend-Life’s Mens – Hydrating Mask products. The ingredients are all natural and amazingly simple. It’s just all plant oils and extracts. No chemicals are included. There are no fragrances, too, because fragrances come with chemicals and preservatives that are harmful to the skin. The result is a feeling of smoothness in the skin that is so natural.

The Additional Unique Ingredient Called Rigin

The ingredients in the hydrating masks are basically the same ones found in Xtend-Life’s other skin care products, but with one unique additional ingredient: Rigin. Studies show that Rigin, which is a special protein peptide, works as an anti-aging ingredient. his works effectively on men who spend most of his time outdoors, exposing his facial skin to the elements.

More studies conducted by Xtend-Life show that Rigin improves the skin’s firmness, particularly in areas where sagging happens most often, like the neck. The use of Rigin in hydrating masks is something only Xtend-Life has perfected.

Author's Bio: 

Art Robertson is an internationally recognized authority on achieving a healthy lifestyle.
To learn more about the benefits of Men’s Hydrating Mask - please click here:
http://healthybody.xtend-life.com/skincare/Hydrating_Mask_Men.aspx?id=93...