In recent years, social networking sites enabled by Web 2.0 technologies have dramatically changed the way we use the Internet. What was once a one-way connection has been transformed into a dynamic connection medium, allowing users to share a wide range of content, including blogs, photos, videos, and more.

However, how have social media sites like Facebook changed the way online advertisers advertise online? On the one hand, they have made our jobs much easier. Facebook is the ideal medium for advertising within a viral environment by nature. These online social directories use an interactive format that allows users to create a personal profile, connect with other users, and share content.

In a sense, these users have already been effectively segmented, uniting through similar interest groups and connecting through content. These behaviors, inherent in social media and enabled by Web 2.0, create valuable networks of specific and specific demographic groups. Now more than ever, "Network Generation" is engaging in social media and presenting online marketers with the opportunity to market to predefined segments of users online, positioning brand messages on sites where these users spend time online. .

Furthermore, these social media sites are growing at an exponential rate, adding more and more users from more diverse environments. Initially, Facebook was created just for college students, but last year, it was opened to anyone with an email address. According to Microsoft, Facebook is the sixth most trafficked site in the US. And now it has more than 73 million registered users in 40,000 different university, high school, work, and geographic networks. This represents a growth rate of 530% for one year only.

The tactic through which advertisers communicate with these targeted audiences online is known as Social Media Marketing (SMM). SMM has become a popular tool for search engine optimization (SEO) thanks to its unique ability to improve website visibility, name recognition, and brand awareness among specific online audiences by acquiring a network of relevant links.

So what opportunities does Facebook present for specific online marketing efforts? Among Internet users ages 18-24, Facebook ranked first on the list of favorite sites in the latest Youth Trends poll. More than 70% of women ages 17-25 said Facebook was their favorite site in terms of online time. For men, this figure was still a powerful 56%. These demographic groups are clearly technology driven, thanks to their growth in a culture that regards online time as an integral aspect of everyday life. More than half of respondents visited Facebook at least once a day, posting an average of 35 minutes on the site.

Additionally, these users are familiar with online environments and are adept at searching and finding specific pieces of content that interest them. Therefore, social networking sites, especially Facebook, offer online marketers the opportunity to engage users with critical advertising messages. moments of relevance.

So how can we use social media marketing to effectively engage these elusive young adult audiences? Below are several ideas on how to use social media marketing on Facebook.

Author's Bio: 

Social media platforms generate excitement, drive business, and serve small businesses as low-cost / no-cost marketing tools.