In the second year of BMS (SYBMS), you must mandatorily select your major and minor electives in Semester III and future semesters. A major elective covers the basics and core subjects of the specialization you will pursue. A minor elective covers subjects related to the core subjects in the major elective. Choosing these electives will determine the type of career you will experience after graduation.

You can choose them from offered specializations such as Finance, Marketing or HR. Based on your choice of specialization, you will learn about different electives each semester until the end of the course.

If you chose marketing as your specialization in your BMS college in Pune or elsewhere, you will study the following electives in semester III and IV. Let’s have a look.

Semester III

1. Fundamentals of Consumer Behavior (Major)

In this elective, you will learn the fundamental theories for understanding customer behaviour. These theories will explain to you the decision process that goes behind a consumer’s evaluation and purchase of a product. The theories take into consideration the resources available to consumers, such as time, money, effort, etc. Thus, it will give you an idea of the type of products that will succeed in the market.

The elective also explains the psychological aspects of consumer behaviour, such as needs & motivation, risk perception, attitude towards the product’s brand, etc. The application of this study is made in the formulation of marketing plans and sales presentation.

2. Advertising and Digital Marketing (Minor)

Advertising and digital marketing are the tools used to market a product to the public. Hence, this elective covers the different types of traditional or modern advertising, while also providing a fundamental understanding of social media and its various strategies.

Semester IV

1. Sales and Distribution Management (Major)

Sales gives you quantifiable results regarding the performance of a product’s marketing campaign. Hence, the purpose of this elective is to brief you about the important facets of Sales. It covers the practical application of sales techniques used to optimize a firm’s sales operations. Furthermore, the elective also covers concepts of sales management such as

Relationship between Sales and planning
Identifying the ideal customer profile
Creating a target list of prospect
Identifying sales cycle
Setting financial goals
Customer organizing
Customer satisfaction

2. Fundamentals of Retail Management (Minor)

The main purpose of this elective is to give you an overview of the retail industry, how it operates and the significance of retail management. By the end of this elective, you will have a thorough understanding of -

The retail industry.
The significance of retail management.
The role of a retail manager and its impact on the success of a retail business.
The level of interest in pursuing a career in retail management.

These are the four electives you will learn in SYBMS. In case you want to pursue an MBA in Marketing from one of the MBA colleges in Pune, India these electives will act as a good base to understand advanced marketing concepts. All the best!

Author's Bio: 

In the second year of BMS (SYBMS), you must mandatorily select your major and minor electives in Semester III and future semesters. A major elective covers the basics and core subjects of the specialization you will pursue. A minor elective covers subjects related to the core subjects in the major elective. Choosing these electives will determine the type of career you will experience after graduation.