Luxury watches sold well in China but after-sale services lagged behind

In China, the sellers of luxury watches do not take the responsibility to fix them, which is one of the reasons for complaints about luxury watches.

Most luxury consumers are not satisfied with the after-sales service for luxury goods and only 16 percent of consumers said their complaints were resolved.

Although the market is large, China’s consumers do not receive enough attention from international luxury brands, which are offered by international suppliers who can not provide good after-sale service since the process is complicated and the distance is too long between luxury buyers and sellers.

It is called for setting up a unified after-sales service system for international luxury brands, such as hotlines, a fixed process of after-sales service, labels of origin and local repair centers.

Some luxury brands have already started to work on building such systems.

Top luxury watches usually have good quality and the watches getting complaints are mainly low-level luxury products.

The luxury association’s report also shows that 57 percent of the complaints involved quality.

China surpassed the US to be the world’s second largest luxury market in 2009 after Japan.

The expenditure by Chinese consumers on high-end clothes, handbags, watches and other luxury items was expected to exceed 100 billion yuan ($15.8 billion) by the end of 2011, according to statistics.

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