What is a backlink profile?
It pertains to the profile of your website's backlink, which can be done in many ways. As a website owner, you have to ensure that your backlink profile is healthy at all times. If it is not doing well, you must do something about it. Why? Well, it is for the reason that when your backlink profile is dreadful, you will lose your website ranking and could be penalized by Google.
The process of checking the backlink profile
Some websites and tools will help check your backlink profile. Using these checking tools, you will be able to view information and data about your website's performance. The process is almost the same in all types of backlink checker tools. You will be asked to type in your website URL and hit search.
When checking your backlink profile, there are things you need to check in there. First and foremost, you will be taken to the summary page, where you will see information about your website's trust and citation flow. These parameters are ranked out of 100. Your goal is to get the highest possible rating as it means your website is doing perfectly fine, although it is normal for the trust flow to be higher than the citation flow. You will also notice the number of backlinks (external) on the summary page, including the rereferring domains and other essential details like the numbers.
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