App Engagement is a process to describe the number of active users on the application. It’s a measure of how much and how long people downloaded the app actually use it, and to what extent. It doesn’t matter what metrics and statics are used — like daily visits, purchases, etc.—all these allow the user to be involved after the initial launch of the app.

Here are some methods for Increasing App Engagement & User Retention:-

1. Simple and Dynamic Onboarding:

You will increase the Mobile app engagement and user retention with an efficient onboarding process. Most apps don’t necessarily have a easy and complex onboard operation. The method of onboarding the device should be not only easy but also intuitive. The onboard phase further chances of users leaving the app are more complicated.

2. Make your app more personalized through Push Notifications:

Try to make interaction very easy as giving users a push notification or offering information on how to use the device. Apps with more success levels use this form of interaction to define the app’s consumer journey.

3. Efficient use of In-App Messages:

In-app messages are those notifications that don’t require immediate action but are very important for the app users. It includes warning about the app issues, payment failure, or any recent app version updates. Keep in mind that not every message you send will be relevant to every single user. By segmenting your audience you get the chance to give the relevant information to the consumers.

4. Provide Offer and incentivization Programme to users:

You will make the app users more loyal and make them feel meaningful and important to a brand by providing incentivization programs.

5. Encourage Two-Way Communication:

Consumers want to create brand relationships, more importantly they want to feel appreciated and valued. That is why it is equally important to open a line for two-way communication. How do you know what the users want if they don’t get their feedback? These messages help apps collect feedback, address customer problems and over time develop product functionality.

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App Engagement is a process to describe the number of active users on the application. It’s a measure of how much and how long people downloaded the app actually use it, and to what extent.