Article marketing is a great way to spread the word about your business, build your brand and increase your following. Think about the top problems that people need solutions for in your business and write articles about it. Start with 10 and increase from there. Think about the top 10 how-to, top 10 success tactics or whatever the case might be for your business. Submit these articles to a few different article directories and place a link to your business in the resource box section.

Here are 4 ways to kickstart your marketing through the use of articles

1) Article directories have strong ranking in the search engines. Writing articles with keywords related to your business plus a link to your website will bring more traffic to your website. Usually, article directories allow you to have a 'resource box' where you can put a brief bio and a link back to your website. A great tip though is to link your top keywords for your business within the article. Some article directories allow you to have one or two links like this.

2) Establish you and your business as an authority Articles are not only helpful for your readers, they also showcase your knowledge about your product, service or industry.

3) Helps to build your email list. Each article gives readers a taste of what you know and what you have to offer. If you have an attention grabbing headline and provide valuable content, the reader may visit your website and opt-in to your email list.

4) Form of Free Advertising If you are creative, you can include a brief bio about your business, products or services along with your bio in the resource box area.

It is worthy of note that article marketing is evergreen. Once you write an article and submit to article directories, it stays there. This leads to a constant flow of unique traffic to your website and exposure to your business, product or service.

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From Stephanie Treasure, Information Marketing Strategist