If you're an expert who is wanting to get out there and coach with your work and help people, it's a smart strategy to put what you know into a book.

However, since my blessing is to give everything a look through a sales conversion perspective, I'm going to give you some advice that you won't hear from a traditional publishing professional, who sees your book as the end product.

If you facilitate transformation for your clients, your book isn't the end product. In fact, it's just the beginning. And, as such, it should be a tantalizing promise to your ideal clients of just how amazing your work actually could be for them, while also including some tangible ways to get started experiencing the transformation you offer right away.

That's why I say don't just pour everything you know into your book, because that can hurt your ability to help people in a bigger way.

Why is that?

Well, the truth is, most people will opt for the lowest level of commitment, which is likely to be your $19 book. So if they read your book and you've thrown everything in it, without leading to an Irresistible Offer™, your readers are going to think the book represents everything you can do for them, and they will have no reason to go any deeper with you.

Therefore, instead of helping you to build your business while establishing your expertise, your book would actually be standing in the way of all the additional help you could give your clients in your office or course or through your coaching.

That's definitely not the result you want from your book! So what do we recommend instead?

When you write your book, as our Speak-to-Sell talk structure lays out, we think it's smarter to dive deeply into one piece of what you teach, really give people some immediate value so that they can see changes in their life, business, etc., right away; and then make sure to show them how they can work with you further or take it further through a well-defined path that you lay out.

This idea is called reverse engineering, or, another way to say it is, building your book with the end in mind.
For example, when I wrote Position Yourself for Online Sales Success: How to Use Your Phone and Computer to Finally Set Yourself Free! I didn't share the entire content of my 6 Figure Teleseminar and Webinar Sales System. I shared the content of one module plus a meaty bonus.

I made sure to reverse engineer my book so that it led to my Irresistible Offer, while, at the same time, allowing the book to stand alone with the deep level of content and teaching that it offers to set the reader on their path in a powerful way.

When you structure your book this way, you're working with it to give your ideal clients a very powerful and immediately useful appetizer, and then showing them the path to having the whole meal.

This is the key to your book being not just inspirational but having the potential to be truly transformational as well.

If you'd like to take this idea one step further and actually start writing your book, check out Hay House's free video series on how to become a successful author, which promises to be transformational as well. Watch video 1 "Insider Tips for Becoming a Published Author" here.
If you'd like to take this idea one step further and actually start writing your book, Hay House is offering a writer's workshop that promises to be transformational as well. Watch video 1 ’Inside Tips for Becoming a Published Author’ here.

See Lisa's The Invisible Close Blog for more tips, tools, and strategies to help you get results without being salesy.

You can, as long as you include this complete blurb with it:
If you love what you do, but hate the "sales part," sales conversion expert Lisa Sasevich will show you simple, quick and easy ways to boost sales without spending a dime...and without being salesy. Get this FREE Sales Training and Sales Nuggets now at www.FreeSalesTrainingFromLisa.com

Author's Bio: 

Recently honored as one of America's Top Women Mentoring Leaders by WoW Magazine, and recipient of the coveted eWomen Network Foundation Champion award for her generous fundraising, Lisa Sasevich, "The Queen of Sales Conversion," teaches experts who are making a difference how to get their message out and enjoy massive results, without being "salesy."

If you found today’s issue helpful, you’ll love Lisa's flagship product The Invisible Close where she reveals 97 secrets to influence sales using irresistible offers, get results without being "salesy" and maximize profits with no marketing budget!

Recognized as a sales expert by Success Magazine, and highlighted as one of the fastest growing independently owned private companies by Inc. Magazine for two years in a row, Lisa delivers high-impact sales-closing strategies for turbo-charging entrepreneurs and small business owners to achieve great profits.

According to best-selling author Brian Tracy, "Lisa Sasevich is one of the greatest discoveries in America today!"

Kym and Sandra Yancey of eWomen Network say that "without question she is brilliant at teaching others how to leverage their unique gifts and qualities and convert them into a financial windfall. She is one authentic, heart-centered expert that delivers in spades!"

Robert Allen, author of multiple New York Times Best Sellers says, "I added a zero to my income today just by watching her. Lisa Sasevich. Watch that name and whatever you do, be part of what she's doing. You're going to love it."

After 25 years of winning Top Sales Awards and training senior executives at companies like Pfizer and Hewlett-Packard, Lisa left corporate America and put her skills to the test as an entrepreneur.

And in just a few short years, Lisa created a multi-million dollar home-based business with two toddlers in tow. Lisa is the undisputed expert on how to make BIG money doing what you love!

To receive monthly Sales Nuggets and Lisa's FREE 6-part series, "Simple, Quick and Easy Ways to Boost Sales Without Spending a Dime," subscribe today at http://theinvisibleclose.com/