Surprising isn’t it. Augmented Reality (AR) takes the center stage in mobile app trends for the year 2018 accompanied by AMP. It’s purely due to the release of Apple’s AR-kit and Google AR-core SDKs. IoT has already been in the game for more than a couple of years but that doesn’t stop it from finding a place on the list.

We have come up with a comprehensive coverage of mobile app trends that would make headlines every day in 2018 that would help developers’ community or mobile app development companies to be precise.

As a growing or well established mobile app development company, rebuilding or strengthening your expertise in the following areas would surely make you a more preferred technology partner for many. So here it goes. Read on.

1. AR-Kit (iOS) & AR-Core (Android) - The Revolutionaries In AR Space
The ever-interesting and never-ending story of Apple and Android locking horns in every mobility niche has continued with Augmented Reality as well. AR will soon be available in millions of iOS and Android-powered devices, thanks to the technology war between Apple and Google.
The closely placed launch of AR-Kit from Apple and AR-Core from Google has suddenly carved possibilities for augmented reality to venture into many industries the just product visualization. However, until the 18th of December 2017, AR-Kit had the upper hand as Apple had the advantage of a long list of hardware support that can accommodate AR-Kit powered augmented reality apps.
iOS devices with A9, A10, or A11 processor can use AR apps which adds a long list of existing iOS devices that extends to iPhone 6S. For iPad users, it extends up to the older 9.7-inch model of the iPad Pro. It’s needless to say that iPhone X and every other upcoming iOS devices will let you experience augmented reality.
However, breaking news from Google’s stable has confirmed that AR-Core has been formulated to turn it compatible with more devices than just Pixel 1, Pixel 2, Samsung Galaxy S8.
Overcoming all the device fragmentation issues, an official post from Google’s blog reads “In the coming months, Google will launch ARCore v1.0, with support for over 100 million Android devices.
The AR war has now got evenly matched opponents. Game On!

2. AMP (Accelerated Mobile Pages) - A Rocking Comeback Through eCommerce
Wonder how much would be the time taken for your mobile web page to load if it loads 30x faster than it does now? AMP is the hack which can help you achieve it.
AMP is a Google initiative that surfaced in 2015. What’s the buzz that has made it a trend in 2018? The reasons are not just one but many. The following are the reasons which have earned AMP its limelight in 2018.
Accelerated mobile pages gained prominence after Google started extending AMP support for eCommerce websites instead of just sticking only to publishing websites and online journals.
With eCommerce giants like eBay benefiting from AMP, millions of emerging stores have started identifying it as a cool way to improve conversions.
Google has also announced that it will provide an exclusive search index for mobile web pages which means that bringing your mobile web pages’ loading time to a bare minimum deploying AMP would certainly serve as one of the advantages for achieving better ranking positions.
A host of other advantages - Increased conversions, traffic, mobile carousel placement, decreased bounce rate, more pageviews and average time on site.

All these facts translate to the fact that AMP development for eCommerce will be on the rise.
Finally, the connection of this mobile web concept with mobile app development is that brands that require a very basic mobile app can stick to just AMP website instead of shelling out money on mobile app development.
In other words, it would be like brands with complicated requirements or mobile experiences can go for dedicated mobile app development while AMP websites would suffice simple requirements. However, mobile apps will not be replaced by AMP websites. Mobile apps are here to stay.

3. Security Standards In IoT - Creating A Hack-free IoT Ecosystem

IoT has become the savior for many industries in solving problems by reducing the dependency on human intervention. Accuracy is largely being improved and connectivity standards are helping ‘Things’ to be seamlessly connected in an IoT ecosystem.
However, the security seems to be a bit of concern ever since IoT started finding its use. Device fragmentation is one of the major concerns. Devices manufactured by different brands are still vulnerable to hacks leaving enough space for hack attempts and loss of crucial data.
As a matter of fact, the factors that trigger security lapses are numerous. Security loopholes in connectivity layers, the difference in operating systems of devices, difficulty in data acquisition, monitoring and maintenance are the areas in which IoT app development companies will be improving in 2018 in order to enable much safer IoT ecosystem.

4. Cloud-hosted Apps In Enterprise Mobility
Mobile cloud traffic will increase 11x with a compound annual growth rate (CAGR) of 60%.
Enterprise mobility and digital transformation have been the driving force of cloud-driven apps and will still continue to be. Enterprise-grade apps are the prime consumers of cloud technology as they usually require a huge database for employees to stay connected, interact, share and collaborate through the app.
From team chat apps to highly secured ERP apps, cloud provides the flexibility of adaptive scaling, specifics-based configuration, data migration, archival, retrieval and utility tools as well.
With workplaces embracing BYOD approach, cloud-driven apps can be a common connecting point through which an entire organization’s employees can stay connected to the respective teams and the organization on the whole.
Adding to this, cloud-based apps can eliminate the data security issues in BYOD approach by centrally hosting all crucial information.

5. AI + Chatbots + Machine Learning = Customer Support & User Tracking Unbound
Artificial Intelligence has been in the know for many years but for market leaders in various industry-specific markets alone. Creating AI algorithms that can understand intentions based on data fed into it is what most of the companies are trying to come up with.
Customer support is one area where AI found its practical implementation useful. Financial firms, banks, and ecommerce customer support backend have already deployed AI-powered chatbots that can perform the task of a human assistant.
Chatbots are advancing in terms of mimicking human vocabulary and sentence formation to render a human-like interactive experience for end-users.
Read More on Self-evolving Chatbots using AI, NLP And Machine Learning Media giants like Netflix and YouTube are finding more possibilities to improve video recommendations and personalize suggestions through artificial intelligence.
Know How AI is Helping Netflix and YouTube in Advanced User Tracking However, artificial intelligence is not a standalone technology that thrives on its own. Expertise in machine learning and deep learning are the pillars that can churn artificial intelligence that is more accurate and purposeful.
Summing Things Up:
The year 2018 is all set to witness significant changes in mobility.
Mobile adoption has already taken the center stage in technology with brands of all sizes adopting mobile as the best medium to acquire, engage and retain customers. Digital transformation which helps businesses to simplify or automate business processes have been the crucial driving force for embracing evolving technologies like IoT, Augmented Reality and Virtual Reality.
With an everyday improvement in big data, hardware, connectivity standards and technological innovation, mobile app development will continue to solve more real-world problems.

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Author's Bio: 

I am an Entrepreneur, marketer, and writer. I would like to write in-depth guides and case studies that teach users to guide mobile application development to grow and scale there business. In a former life, I am the manager at HokuApps which is leading Mobile application development company serving clients from Singapore.