Internet Marketing – Backlinks – What They Are and How To Get Them

In order to be successful in the world of internet marketing, regardless of what you are trying to promote, be it a product, a service, a business or just information, you need people to find your site; you need traffic. Your aim is to appear at the top of the list in your chosen market when people are searching that sector and one of the ways you can achieve this is with backlinks. What Exactly Is a Backlink? There are several ways you can describe a backlink. In technical terms it is a link from a page on another website to your site. A hyperlink that someone could click on a page, which would send them straight through to your page. Another way to look at is that it is also like a vote for your site by another, which will be picked up by search engines and used to help determine how popular your site is. This in turn will help determine where it will appear in search engine listings. If your website has more backlinks than another site dealing with the same subject, your site will rank better than your competitors and will appear higher up on the list. Given that people rarely go beyond the first page of listings for any given search you can see how important this ranking is. As well as the number of backlinks, the quality of them is also important. You will receive more credit for backlinks from other high ranking sites than from lower ranking or lower authority sites. There are various online tools you can use to check the rank of a page. A page's rank is denoted by its PR number, the higher the number the better. How Do You Get Backlinks There are a number of ways you can get backlinks and the route you choose will depend on a number of things, like your budget, how quickly you want the links and how conce ed you are with quality. You can pay a company to create 100's of backlinks for you quickly or over a period of time. If however you want to create good quality, relevant backlinks that will build your reputation and enhance your brand it is much better to start the process yourself. Using methods such as article and video marketing will allow you to produce material which offers great value to your readers and viewers. Initially this will only create backlinks from the pieces you produce on the sites you publish on, but once people begin to view and republish your material, or to subscribe to your feeds or channels, you will soon find that the links and traffic generated by them will multiply rapidly. The added advantage of this is that your links will be genuine and of good quality and because what you are offering is of real value, people are more likely to click through to your site and to trust your opinion. It allows you to establish yourself as an authority in your area and if they are looking for something in your market they are more likely to come to you first. If you would like help on how to create really valuable articles and videos and how to market them, there are a number of free resources available on the website for my internet marketing and personal development business, Julianandamanda.com, and a free 7 day video bootcamp which covers both of these topics at http://www.theelitehomebusiness.com