Increase Your Website Conversions Using Psychology of Color

Color psychology deals with how color affects the human behavior.

Color psychology is an important subject of concern for office executives, builders, leaders, landscapers, artists, chefs, store owners, and even expectant mothers painting the canvas for the new comer!!
The color is essential. Our success depends upon how we make use of color.

Where Should You Use Color?
As color is omnipresent, there is need to understand where you should use these various colors. This article will elaborate the use of color in design of the website. We will discuss the color scheme of the website that includes a shade of hero graphics, headline type, backgrounds, borders, buttons, and pop-ups.

Using the Right Color in the Right Way
The color is a tricky thing. You have to use colors wisely at the right time, right purpose and for the right audience. For example, you don’t prefer black color for kid’s product website.

Color Guidelines that Will Enhance Your Conversions

1. Women don’t like orange, gray & Brown. They usually like blue, purple, and green.

In a survey on the color, it was recorded that 35% of women’s favorite color is blue, followed by purple (23%) and green (14%).

33% of women’s least favorite color was orange, followed by brown (33%) and gray (17%).
Other studies findings show that women also prefer earthy tones and primary colors with shades.

The majority of us think that universally-loved female color is pink. But it’s not like that. These days women prefer blue, purple and green color mostly than pink. You may enhance the appeal of your e-commerce website to female visitors. And that improve the conversions.

2. Men don’t prefer purple, orange, and brown. They are fond of blue, green, and black.
If your website is male-specific then it’s better to stay away from purple, orange, and brown. You can use blue, black, green and black. You may be surprised to hear that brown is no longer a favorite color for men.

3. Use blue in order to build user’s trust.
Blue is one of the favorite colors, with decent reason. A majority of people like blue.
The color blue is a color of faith, harmony, order, and loyalty
You can use blue this to your benefit on your website and landing pages.

The world’s largest social network the Facebook is blue in color. A company that serves as a channel for billions of dollars, PayPal, also prefers the color blue. Chances are, this helps to improve their trustworthiness. If they would have tried red or orange as the theme color and branding, they may not have the same level of conversion.

Now when it comes to the eatery, refrain from using blue color. Based on Evolutionary theory research, blue is a color associated with poison. There is very few blue colors food available like blueberries and plums. Thus, avoid using blue if you’re marketing foodie stuff.

4.Yellow is for warnings.
Yellow is a color of warning. You must have seen yellow color being used for warning signs, wet floor signs, and traffic signals.
Yellow is the color of pleasure. Brands make use of yellow to show their friendly nature. Yellow can suggest liveliness.
Use yellow in small doses unless you want to cause unnecessary anxiety.

5.Green is the ideal Color for environmental and outdoor products.
The most intuitive color connection is green — the color of outdoors, eco-friendly, nature, and the environment. Green is a chromatic symbol for nature itself.
If your website is connected with nature, environment, or outdoors, you can go for the green.

6. Orange is a fun color that can create a sense of haste or impulse.
Orange can be used as a fun color. Orange helps to “arouse physical activity, competition, and confidence and hence, orange is used greatly by athletic teams and children’s goods.

7.Black adds a sense of luxury and value.
Black is the classic color that helps further explain the use of black in high-value products.
When Black is used correctly, it indicates glamor, uniqueness, and intricacy.

8.Use bright primary colors for your call to action.
The highest-converting colors for calls to action are bright primary and secondary colors – red, green, orange, yellow.
Dark colors like brown, dark gray, black or purple have very little conversion rates. Bright colors have higher conversion rates.

9.Don’t Neglect White
You can’t just neglect the white color. Use it to define honesty, Perfection and cleanliness. As you can see the Google is the most popular website in the world uses white color.

Conclusion
The Internet is a colorful place, and there is a lot that can be achieved by using color in the right manner, at the right time, with the right audience, and for the right objective.