If you're looking for a quick way to turn website visitors into customers, it's time to try a new approach. Directing customers to a specialized landing page instead of your main site provides a targeted way to increase conversions if you choose the right design.

Simply put, a squeeze page is a single, SEO optimized page that promises visitors something in return for contact information such as their name and e-mail address. It can also be used to encourage purchases of a specific product including e-books and memberships.

Benefits
The major benefit of these simple landing pages is just that—simplicity. One basic design can offer big payoffs in terms of conversions. When people visit your main website, they have to spend time clicking around to find product information and make purchases. A squeeze page, on the other hand, gives them two choices right up front: either opt in or leave the site.

Since only the people who are interested in what you're offering will submit their information, you get a targeted list of potential customers that can be used for future advertising efforts. This takes a lot of the work out of market research and gives you powerful insights into the demographic of your niche market.

Tips for Page Design
To make your landing page work for you, it's important to include elements like:

• A powerful, compelling headline
• Concise, targeted information that emphasizes the payoff
• A clear call to action
• Forms that are easy to fill out and submit
• Complete package information for products or memberships
• Testimonials from satisfied customers

Even the text you choose for your submission button can make a difference in the number of conversions your page generates. "Submit" is often too basic and formal; instead, try something like "Get Your Ebook Now!" that will make visitors excited about what they're receiving.

Choosing Squeeze Page Templates
Keeping these elements in mind will help you choose the right template for your targeted page. Aim for something simple and uncluttered that gets right to the point and gives your visitors an instant understanding of what you're offering. However, you also want to avoid anything that's too flashy or "in your face." Tools such as Instant Squeeze Page Generator will help you strike a balance that emphasizes your offer without turning people off. Squeeze page templates are a great starting point for designs that draw interested customers and increase conversions.

Author's Bio: 

Darrin Crudup has been a successful internet marketer for 10 years. He provides the latest internet marketing tools and strategies to promote your business, website or blog. Signup for his FREE "marketing online" training report and start using it TODAY to increase your website traffic and search engine rankings. Available at http://darrincrudupblog.com