Just as internet marketers are using search engine optimization, or SEO, to get their web pages with high Google results, application developers use the store optimization application or ASO methods, to get their Application at the top of the search results in the app store. Unfortunately, true ranking algorithms in the Apple App Store, and in the Google Play store for Android-applications, like the actual algorithm for SEO, is not really known. However, it is known that certain factors affect grades more than others. Using this knowledge, your application may be higher, see more people and be more successful. Unfortunately, there is a great deal of mythology and many myths that have evolved. That it is a matter that is as serious as it is.

In this context, I will be discussing the two craziest myths about optimizing the application store, to light the wick and inflate them high. Along with each myth, I will deliver a dose of truth that will help to master the secret behind ASO.


First, let me take home an important point: ASO is really important.

Why? It's not just that application - great business, but since customers are looking for these applications. Reports have shown that 63% (IOS) users search for the application in the apple application store, to discover and open new applications. There are many diverse ways that customers are finding new applications: the media, friends, websites, etc. But, by far, customers are looking for an application. 12% of the daily application active users are looking for new apps to try. And a huge 50% of the DAU (active users a day) looking for an application at least once a week. Within a month, Google Play handles six million unique search phrases. We have to respond to the ASO, improve it, and get rid of these myths:


There is a myth that “one should change title frequently in order to obtain high rating” but the truth is that “you should choose one title and stick to it” this is generally accepted in most mobile app development companies but there is no argument that the name is the most important element in application store optimization. In response, some ASO decided to transfer the title to better match the search. Every day different variants of the header have been created, changing keywords, adding keywords and renaming your product. However, this will not help your ranking. In fact, it can hurt. A recent article on ASO points out that (which is true) "Changing the name often resorting to different keywords can be harmful. Your application begins to evaluate them more and receive more feedback; your application will start spreading the word by word of mouth. Rapping the name can make it difficult for Spread the word about your application.

Once a title is selected, that's it. Everything is ready. Therefore, it is better than it does well. Here are four tips for this.

1. Make it shorter - 25 characters.

Short header - this is what users can read on a single screen. Long titles will be cut. On the one hand, the most important piece in the search metadata store applications that do not want to cut.

Appendix Down - Master Performance - only part of your name is displayed on the screen. It would be best not to let such a long title. As I do not see it on the screen see applications that is less likely to be loaded.

2. Make it creative.

Why creative? Search engines either categorical or browse. A user who heard or saw your request will provide browsing search to access it. If this header is creative, you are likely to remember - and, therefore, it is possible to look at it successfully.

3. Make it unique.

Unique is similar to creativity, but with a twist. Creativity - is what stands out for the user. You do not want your application to get lost in the app swamp with friends. Applications are rarely as successful as titanium, for those who followed.

Navigation search for "cracked" applications has 2193 results. The lack of unique titles means that you get lost in the crowd.

4. Use keywords, but do not use the keyword.

Filler keywords - which is so much sin in SEO, both ASO. Apple reports that / or irrelevant use of keywords in the application title, description or promotional description may create an unpleasant user interface "and repeats and may lead to suspension of the application.


It is believed that it is all about ratings but the actual truth is that ratings are important, but not wholesomely.

There is no doubt that grades are important. Judging by the number of push-ups of notifications and almost begging in applications, you might think that voting has been one of the most important functions in the entire universe application optimization store. Ratings as one of the main functions of applications that really affect the likelihood that the user will use or download the application: The truth is that application scores are important; they are not as large as most people think which affects the app's rating.

To discover the truth about the influence of qualification, the interior Mobile Applications researchers have clarified many issues about ratings. First, we examined a random sample of useful search queries (1-25), the average search results (26-100) and the results of a competitive search (101 + results) to see how each request will be evaluated on The basis of the ratings.

Grades in these applications are hard after the eighth position. It is also interesting that the rating does not seem to have much influence on the first eight places, going both up and down. The pilot study "easy" researchers found that the 10-bit application can be classified with 1.09, which, frankly, sucks.

Google Play then evaluates your requests. Unlike iOS, the smaller end of the spectrum is eliminated. Researchers suspect that 'Google Game Search algorithm seems to be using a more meritocratic approach to visibility discovery and application, allowing applications with higher quality to rise to the top.’ In the myth of classification, there is more and more destruction. Even some of the highly competitive applications in Top Charts are not supported by the high ratings. Look at some levels of qualifying for the best iOS cards. No one wants a one-to-two-star rating, but that's what happens, even with the Top Chart list. The realization is simple. Of course, the grades are good. The highest rankings are good. And this good time with four or five stars makes a good impression to the user. However, in terms of classification, it is less important than we think.

Author's Bio: 

Melissa Crooks is Content Writer who writes for Hyperlink Infosystem, an iPhone app development company that holds the best team of skilled and expert Indian app developers. She is a versatile tech writer and loves exploring latest technology trends, entrepreneur and startup column.