Are you looking out for a master plan to improve social media engagement and sales of your business? A perfect social media calendar can help make the process easy for you. Social media calendars are used widely by small and large business companies to schedule their social posts in advance. Content marketers insist on following a content calendar that helps them to organize the customer’s feed effectively. According to the research reports from the Content Marketing Institute (CMI), 92% of content marketers rely on social media to actively spread their content.

To keep up with the online world, it is necessary to devise a strategic plan for handling social media posts. Random posting is no longer welcome in today’s digital world. Preparing content at least 3 months in advance is the new norm followed by all. Due to a constant decline in the number of organic audiences, the business industry is trying to catch up with the changing phase of social media marketing. One way to take control of the changing trends is by scheduling a social media calendar.

What is a social media calendar?

To enhance your social media presence, you can make use of a social media calendar. It helps you maintain a well organized and systematic record of your social media posts. It can be created using spreadsheets or apps that can help you manage content work and keep up with deadlines. These calendars allow social media marketers to utilize their time effectively and work in a tension-free environment.

Various social media campaigns can be conducted successfully with a pre-planned approach. The calendar provides you with a rough idea of the final plan of action. It can have a positive impact on creating a space on multiple social media platforms.

Different forms of a social media calendar

Social media calendars are available in different formats and features. You have the option to choose one based on your specific needs and goals. There are typically three different types of social media calendars:

Paper calendars

Traditional paper calendars can never go out of style! Paper calendars work wonders when it comes to making quick additions at the last minute. You can make hand-written notes on these paper calendars that will help you get a clear picture of the order and structure of your social media posts.


A social media calendar can be efficiently designed on a spreadsheet. It is the preferred option for different organizations and businesses that are in the starting phase of their business venture. It has a simple design that is easy to grasp for beginners. Moreover, it is cost-effective and customer friendly. It is the most preferred calendar type among users.

Software services/applications

To follow a more professional way of setting up a social media calendar, different software services or applications can be used. The software is equipped with a wide range of applications that can be customized according to your preferences. The efficient working of the software backed by automation techniques improves the overall performance.

Use a social media calendar to keep track of your online engagement!

You can do this activity on your own if time permits or you simply hire a digital content writing agency. Creating and maintaining a social media calendar can prove to be beneficial in many ways. Here are some of the reasons you should create a social media calendar before starting your next online venture.

Keep track of the dates.

Social media operations can be run smoothly by following a content calendar. With the aid of a well-structured social media planner, you can never go wrong with dates. You will no longer miss the deadline for major projects that include both national and international events. The details of important holidays and festivals can be fed into the calendar so that you will receive notifications at the right time. This will help you to plan your social media posts as per the trending topics.

Follow a consistent posting schedule.

All social media platforms like Instagram and Twitter call for a quick and steady mode of action. It is crucial to post consistently on these platforms to maintain a steady connection with your target audience. If you do not regularly engage with people through interesting posts and appealing content, it will ultimately affect the business.

Referring to a social media calendar will help you tackle any mess and proceed systematically. It will help your account to stay on track and earn more followers. Creating eye-catching content and writing soulful captions for videos and images require a lot of time and effort. With a planned calendar, you can keep yourself updated with content from different genres and plan your captions/images in advance.

Focus on the quality of the content

Constant surveillance of social media posts will help you keep track of the overall performance and quality factor. You can enhance the content by including a text post, promotion videos, attractive posters, interlinking to third-party websites, and so on. A social media calendar will help you to plan these additions ahead of time and keep your schedule clutter-free.

Using a social media calendar provides a long list of benefits to marketing managers and social media users. Whether you are a social media manager or content marketer, this particular tool will help you schedule your content and submit monthly progression reports in an organized manner. You can plan your online presence by analyzing your performance through digital/non-digital planners. Create a social media calendar and change your life for good! We conclude by summing up that any good business needs professional social media content writing services that can engage your existing and new followers and consequently, strengthen your brand presence.

Author's Bio: 

At some point in time, this outbreak will be over and how we spend our days of quarantine will dictate how we succeed and grow after months of confinement.
Use this opportunity to educate yourself, and learn new skills & upgrade.
Apply to companies for assignments and if you are a content writer then look for work-from-home full-time content writer jobs. Signing off with a positive thought.